Honestly, I don’t know whether to be depressed or amused by this.
Three hours of the Big 12’s spring meetings in Phoenix this week were spent talking about food.
Since everything else with the NCAA is cumbersome, you didn’t think the “unlimited” meals plan passed last month would be easy, right? Athletic directors are supportive of the reform, but some wonder if the plan needs guidance.
“If not better defined this is far bigger than bagels, nutrition bars or smoothies,” Oklahoma athletic director Joe Castiglione said. “It leaves the interpretation open to all kinds of abuse.”
One thing I’m not is surprised. This is what you get when you have a perverted economy – you can’t compensate players directly, so the money flows to peripheral areas to attract talent.
Another safe bet: Costs will be significant, which means another inherent arms race could be on the way.
Kansas State’s John Currie outlined his enhanced meal plan that will likely cost between $600,000 and $1 million annually.
And it doesn’t even sound that extreme – snacks in the training room, post-workout shakes, 3-to-4-hour dining availability six days a week, access to food service after workouts, in addition to meal stipends or nightly dining hall already available.
There’s no fixed cost with this, so in theory Texas or Alabama or Oregon can spend $5 million if they choose.
If? Okay, now I am amused.
They’re on the verge of bringing Willie Williams’ wet dream to reality.