About that “modest increase in ticket pricing”

It’s all Ohio State’s fault, or something.

In speaking with reporters, McGarity referenced high ticket prices at Ohio State that give the Buckeyes a profit of roughly $7 million per game.

“We in turn net approximately $2.25 million every year,” McGarity said. “So there’s a wide, wide gap and I think it dovetails into the market or the accessibility to these non-conference teams (as opponents). It’s going to turn into a bidding war, because if School A can go to Ohio State and have a guarantee of $1.5 million, that makes business sense, because they’re generating $7 million a game. But that race for trying to find opponents is going to increase, and it’s going to be very competitive. Not only do we need it for that standpoint, but costs aren’t going down.”

Now, for the sake of argument, let’s skip past the point that when you toss in Hartman Fund contributions, the revenue gap between what Georgia football (“$23.4 is budgeted to be from the Hartman Fund, $22.5 is budgeted to come from football tickets”) and Ohio State football ($48,761,850.00 as of fiscal year 2011-2) pull in shrinks dramatically.  And never mind that Big Ten schools revenue share gate receipts from football games.  Here’s what I want to know:  if Greg McGarity is so concerned about the rising cost of non-conference games, isn’t that a strong justification for going to a nine-game SEC schedule?

I know, I know.


Filed under Georgia Football, It's Just Bidness

28 responses to “About that “modest increase in ticket pricing”

  1. FlorineseExpert

    So they’re going to charge more to pay for games that no one wants to see in the first place? This is going to work well.

  2. Castleberry

    I’m afraid the nine-game conference schedule costs him a home game every other year and, more importantly, control of the reserve fund.

    • stoopnagle

      Not if we tell Tech that we’ll only play them in Sanford or at the GA Dome with an appropriate % of gate from now on.

      I don’t see that we A) have anything to prove vs Tech (well, save for getting 8 in a row) and B) have any good reason to give them their one sell-out every two years on the backs of our fans.

  3. Hogbody Spradlin

    In addition to your point about the 9 game schedule, the kind of non-conference teams Greg McGarity schedules aren’t going to be the subject of a bidding war.

  4. Gravidy

    I have to admit that I haven’t seen the justification to despise McG as much as some others do. But when he stands up and spews ridiculous piles of horse shit like this, I can feel myself being pulled in that direction.

    • Bob

      Thank goodness Alabama is on the schedule for next year. I can see us going 12-1 and getting passed over if for no other reason than that disgraceful out of conference schedule. That would be our luck.

      And before someone poo poos an SEC Champ getting passed over at 12-1, remember there are a lot of folks who do not like this conference and if there are enough other teams with 12-1 or better records, and our schedule, what a perfect opportunity to stick it to the mean ole SEC and have at least some justification on your side.

      • Macallanlover

        Well said. As good as the SEC considers themselves, and I think they are definitely the best as well, the other conferences feel they are pretty danged good, and many are. Playing meaningless games just to pad the record gives everyone justification to be criticized….and that includes the SEC. Mandating more interaction with other conferences would allow fans, and the selection committee to get a good feel for who deserves the most respect. Stop worrying about the damn records and play challenging games.

        I think fans should vote with their feet, there are some really bad games played every year by every team that do not deserve the supporters’ money or time to attend. There are only 12 Saturday games for teams during a season, treat them as if they are precious….because they are.

        • stoopnagle

          Some of us do. I’ve missed two home games in 10 years. One was Idaho State (the other was last year’s UK game, but there’s good reason for that). That said, I’m not planning on going to any more FCS opponent games. It just too much trouble (and I live in greater Athens).

          I think the issue is that they already got the money, so they’re really only worried about appearances at this point (i.e., empty seats). And this is a pretty shameless lot already, so I’m not sure that’s going to matter for a PPV game anyway. (Or will we even have those WSB games anymore?)

          • Macallanlover

            I think the SEC network will probably take care of the WSB games, they have to have programming outside the contracted games. Agree with your comments though, hate that the AD so out of touch with fans’ sentiment, once you lose the momentum/tradition they will not get it back.

  5. DawgPhan

    I guess I will believe it when I see it when it comes to a 12-1 SEC Champ getting left out of the playoffs.

    Do you even watch college football?

  6. DawgFaithful

    Exactly was I was thinking 2 sentences into this crap. Is he really using the directional schools as an excuse? Sweet Jesus! If it’s getting to be too much trouble to schedule these shitty schools then stop scheduling these shitty schools. Then we’ll have a more appealing home schedule and I wouldn’t mind paying more to see that. Win for UGA, Win for us fans. The only losers are the directional schools. Who gives a damn about them anyway?

  7. So, if I follow correctly… they must raise ticket prices to pay for cupcakes because cupcakes are becoming more expensive, even though cupcakes devalue the season ticket. Wouldn’t it make more economic sense to starve the cupcakes by filling your schedule with real games? The value of the ticket goes up, meaning the demand goes up, meaning the prices can go up more freely, and the cost of the cupcake is driven down because the smaller schools need a payday and are willing to take one on the cheap instead of none at all.

    I think they are overestimating the willingness of people to continue allowing their pockets picked. They may sell out the season tickets for now, but when the stands are 75% full for over half the home games, doesn’t that hurt the program’s brand? Not only that, but you’ll have fewer and fewer young people wanting to sign on for season tickets when they know that they can scalp a season’s worth of tickets (and likely better tickets than they would qualify for) for the same cost or cheaper than the cost of the donation and ticket. And, they won’t have to pay for crap they don’t want/can’t get rid of. Those that have been contributing forever don’t want to lose the privileges that go along with that, but I wouldn’t bank on the next generation filling the gaps when some of the older folks pass on.

  8. Slaw Dawg

    C’mon, man. A lot of us out here are just frothing at the bit for such nail biting future classics as the Ithaca game (you know, where we’ll be taking bets on whether the 6th string TB will play or not), that bitter ender against Elon (in which it will be a damn near thing whether that triple digit would be reached), or the stirring Ga State inaugural classic (I get goose bumps just thinking about the points falling out of the sky). And I can leave in the 3d quarter, stroll to my car at the Tate Center and get home in time for afternoon beer (O’Douls sounds good) and channel surfing the ESPN network. What could be better?

    • Mayor

      There’s usually a PGA Tour event being telecast on Saturday afternoons. Just a suggestion.

  9. John Denver is full of shit...

    Raise ticket prices. Fine.
    But, raise them because you are adding janitors to facilities to be used by the public. Raise them because you are going to hire a private company to help with traffic all the way back to Atlanta, not just to the loop. Raise them because you want fireworks after every touch down, or electricity for designated tailgating spots…But for God sakes don’t tell me you are raising the price to keep up with Jones’s.

    • Debby Balcer


    • Macallanlover

      Good comment, taking care of the customers is usually a winning strategy,, especially if you are dumbing down the value in other areas (quality of games, parking, tailgating, traffic, clean restrooms, better food options, etc.)

  10. FlorineseExpert

    To be fair, casual fans are only going to put money into winning programs. The CFB season is short enough that a single extra loss can drastically change people’s perception of the season, and, over several seasons, a program. For casual fans, having a winning program, regardless of who those wins come against, is as important as having entertaining games.

    Obviously the best way to solve the problem would be to jump to another tier and only play power conferences; more losses would acceptable with a more level playing field. But trying to get there incrementally, without the support of the entire system, is a tricky business. A win is a win, and ultimately that’s the metric that’s keeping Richt and McGarity in their jobs.

  11. South FL Dawg

    So the guy who helped create the $1 million cupcake is ready to create the $1.5M cupcake. And he’s going to do it by managing revenues. Not expenses, but revenue. Because he can. Oh how I wish I would have taken a job in college athletics.

  12. Perhaps GMcG should task the Terry School to assess the impacts of any suggested price increase. As for his current thinking, REALLY? Look at the stands when WKU or Tulane are in town and you want to pay them MORE?

  13. Go Dawgs!

    I really enjoy the fact that the Senator blew up McGarity’s justification for a money grab without breaking a sweat.

    I wonder if Butts-Mehre realizes that I can get a ticket for the Charleston Southern game on the bridge for about ten bucks before kickoff?

    • Gaskilldawg

      If you pay $10.00 you will have overpaid. McG doesn’t care. Someone down the line paid full price to the AA

  14. I really enjoy the fact that the Senator blew up McGarity’s justification for a money grab without breaking a sweat.

    I rather enjoyed that myself. It’s taken a while, but I’m losing confidence in McGarity.

  15. Maybe AD McMilquetoast is thinking about pricing high demand games separately within the season ticket package? 10 years ago, aTm charged $75 for the Texas game, but the low demand games like Kansas were at $35.

  16. Debby Balcer

    I go to all games because the players do too. I support them with my presence not the AD. His rationale for raising prices stinks.