Move over Big Ten and SEC. There’s a new revenue dog taking over.
The college athletics conference financial pecking order has received a jolt – the Pacific-12 Conference new federal tax return shows it had more revenue during the 2012-13 fiscal year than either the Big Ten or Southeastern Conference.
The Pac-12 reported $334 million in total revenue for a fiscal year ending June 30, 2013, the first that reflects the conference’s 12-year, $3 billion TV rights deals with ESPN and Fox; the debut of the wholly conference-owned Pac-12 Networks; and operations of the conference’s nascent marketing and media arm, Pac-12 Enterprises.
That total represents a $158.1 million increase in revenue over what the conference reported for the 2011-12 fiscal year and a more than tripling of the $111.8 million that the Pac-12 reported for 2010-11.
The Big Ten recently reported $318.4 million in total revenue for a fiscal year ending June 30, 2013. The SEC reported $314.5 million reported for a fiscal year that ended Aug. 31, 2013.
I imagine the Big Ten and SEC poobahs will give Delany and Slive a chance to match that. But if two or three years go by and that hasn’t happened, look for some more fan friendly moves to be made.