This whole article may be the biggest “duh” of 2014.
Note that he doesn’t propose a solution, either.
He needs to embrace the… whatever it is that his conference commissioner is embracing here:
“The rules and the changes that might be made are an attempt to be permissive, but they’re also intended to take into account the fact that those 65 [power-conference] schools are largely the face of what most people know as college athletics,” Bowlsby said. “… I think we got to a place where we just believe that there was a need for us to perhaps be a little less egalitarian, a little less magnanimous of the 350 schools and spend a little time worrying about the most severe issues that are troubling our schools among the 65.”
Of course, Bob Bowlsby doesn’t think everything is lost yet, because the players don’t get paid. And he’s on a mission to keep it that way.
“I think if we ever go down the path of creating an employee-employer relationship, we will have forever lost our way,” Bowlsby said. “… If you apply any form of the labor theory of value, that is to say the work that goes into something is determinant of the cost, football and basketball players don’t work any harder than any other athletes. They don’t work harder than swimmers. They don’t work harder than field hockey players. They don’t work harder than wrestlers. They just happen to have the blessing of an adoring public.
“If you’re going to compensate for expenses for football and basketball players, it isn’t even arguable that we wouldn’t do it for every other student-athlete on our campus.”
Of course, no piece about keeping the players from their market worth would be complete without a Steve Patterson observation.
Patterson, however, spoke out against the idea, contending that the name on the front of the jersey enhances the name on the back of the jersey, and that student-athletes are receiving tangible benefits right now. “I don’t think you should create a marketplace for the one half of one percent that might have a certain market value and then distort all the competitive issues around that and all the revenue issues around that,” he told a group of reporters after Wednesday’s event. “I think we have done a poor job of talking about that.”
You’ve done a poor job of communicating about a lot of things, Steve.