USA Today takes a look at what Mark Richt does to earn a living. There’s a lot more than just coaching games.
It’s Richt’s job to maximize that revenue. His contract specifies that he “take any and all reasonable actions … to generate substantial net revenue for the Association and University,” an unusual clause for coaching contracts.
“It’s just stating the obvious,” McGarity says.
Richt’s contractual duties also include soliciting sponsors for marketing opportunities and helping to find donors for scholarship endowments…
… Richt’s contract is unusually specific about his media and other public relations duties, including no fewer than 12 appearances at Bulldog Club meetings throughout the Southeast and no fewer than two full days each year assisting the school’s president in fundraising activities. Parameters for his radio and TV appearances are spelled out in detail in his nearly 40-page contract and in greater detail in a 191-page multimedia and marketing rights licensing agreement that the contract specifies be provided to him.
Georgia sounds like it’s more than getting its money’s worth out of him.
Richt, whose 14 seasons at Georgia make him one of the nation’s longest-tenured coaches at his current school, has a middle-of-the-pack salary for coaches in the Southeastern Conference, where schools generate staggering amounts of football revenue. Georgia’s was $77.5 million in 2012-13 — fourth in the nation and second in the SEC, according to school’s most recent financial reports to the NCAA.
And this has to warm the cockles of Greg McGarity’s heart:
Richt waves off the notion that a coach with the fourth-highest winning percentage among active FBS coaches should be making a good deal more than his conference’s median. “I am making more than I ever dreamed of,” he says, “so I don’t worry about it too much.”
At least they don’t make him sell programs at halftime.