Only in America… or at least Mark Emmert’s version of America:
With the knowledge of the clothing’s existence, Prescott had to file suit after the vendor refused to stop. If the quarterback ignored the products, it would result in an NCAA violation and could affect his eligibility.
The T-shirt violates NCAA Bylaw 12.5.2.2 Use of Student-Athlete’s Name or Picture without Knowledge or Permission.The bylaw states:”If a student-athlete’s name or picture appears on commercial items (e.g., T-shirts, sweatshirts, serving trays, playing cards, posters) or is used to promote a commercial product sold by an individual or agency without the student-athlete’s knowledge or permission, the student-athlete (or the institution acting on behalf of the student-athlete) is required to take steps to stop such an activity in order to retain his or her eligibility for intercollegiate athletics. Such steps are not required in cases in which a student-athlete’s photograph is sold by an individual or agency (e.g., private photographer, news agency) for private use.”
That is some Kafkaesque bullshit there, friends. Not surprising, though.
Get The Picture 
The NCAA needs to change these ridiculous rules. Emmert is tone-deaf.
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I’m sure Scam sued his dad immediately after finding out he was being shopped around for $180k.
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Total nonsense. According to the NCAA either it or the institution owns the rights to use the student athlete’s image or likeness. If they own it they should sue to restrict it, not the athlete. Maybe they don’t think that’s a winning argument anymore.
Under this ridiculous rationale a Georgia fan could open a web site selling t-shirts and get the entire starting line ups of mizzou, the cocks and the reptiles disqualified before the season starts. Hey, that just might work…
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I would like to explain the rationale behind this…
…but I can’t.
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This is the kind of tortured logic that is required when you’re already doing something BS like trying to take ownership of someone else’s identity.
I imagine this rule exists so you couldn’t let “a friend” sell stuff branded with your likeness and then the “friend” just shares the money with you a few months or years later when you graduate.
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