Sixty-eight commercials.

Just remember, when you hear worries that the average college football game is getting too long, that’s not a concern for the fans.  It’s a concern for the broadcasters.  And they’re the last people who are going to sacrifice.

23 Comments

Filed under College Football, It's Just Bidness

23 responses to “Sixty-eight commercials.

  1. Let’s just shut the stadiums down and turn them into TV studios. For those who think game length isn’t a problem just isn’t facing facts. The game lasts too long and the TV timeouts are just ridiculous.

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    • Scorpio Jones, III

      “Let’s just shut the stadiums down and turn them into TV studios.”

      Sorry, ee, it’s live TV… the stadium is the studio. Without the canned audience applause. Just think, that $5 million will pay for about 1/6 of the IPF.

      I do feel sorry for the folks who still go to games. The view from section HD is better than most, there are shorter lines at the concession stands (not that I eat during a game) and lord knows the bathrooms are cleaner.

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      • Scorpio, what I mean is let’s play the games inside empty stadiums because everyone is sitting in section HD and see how compelling it is then. Do something similar to college basketball where the TV timeout occurs at certain points in the game where everyone knows it’s going to happen. The TV timeouts after every possession change are getting ridiculous for those of us who do for lover the money for tickets.

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        • Scorpio Jones, III

          ee, the commercials are just as big a pain in the ass for the TV crowd as they are for the live bunch. Just think, in the stadium, you have the opportunity of bonding with all the folks around you. All I can do is fidget and bitch. Of course one of the reasons I gave up my season tickets after like 50 years was bonding with the folks around me.

          And no argument about the loss of the sense of the game with no live audience, that even translates through the TV set.

          Lets write a book on how to occupy your mind during commercials during a close football game. (In or out of the stadium).

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          • You can pause your DVR, run to the restroom, complain about a Carlton Thomas draw play on 3rd and long, and grab a beer and still not miss a thing. If you tried to do all of that in the stadium, you would miss a quarter of the game in that case. Instead, you sit in the bleachers and wait for the guy in the red hat to signal that the WWL is back from ads and the spittle of Lou Holtz.

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      • Debby Balcer

        The atmosphere can not compare. Watching it live is so much better than tv plus I miss the commercials.

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  2. Bill

    Is it just me or does it go to this page every time you try and link a CBS page?

    http://www.cbs.com/all-access/?clickid=10078&ftag=AAM98bbc2a

    What am I doing wrong here?

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  3. Macallanlover

    I don’t mind the length of games as much as I do the interruption to the flow of the game. If you told me the favorite sports entertainment I watch would last 3 1/2 hours, I wouldn’t care at all….time well spent. But when we go to commercials on back to back plays, and then again in three more minutes it becomes annoying. Perhaps the commercials, with a number of exceptions, should be scrawls along the bottom of the screen during game action. Those would be more numerous, at a lesser cost, but could reduce both the length of games and interruptions. I can do without the score updates on the screen and get them from another source (phone, tablet, etc.) The real problem isn’t the length of the game, it is the starting and stopping at silly times.

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  4. SoccerDawg

    Follow the soccer model.

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  5. SouthGaDawg

    Unintended consequences? If you reduce the time of the actual “game,” would TV still run their time for 3:30 hours plus? I think they would. Then you would have less product (the actual game), and MORE commercials. Maybe that’s what the article says, but I can’t open it either.

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  6. PatinDC

    Excerpt.
    “Who thinks the games are too long?” asked Rogers Redding, national officiating coordinator and secretary-editor of the rules committee. “The fans don’t.”

    The creep up to four-hour games is now as inevitable as the $10 million coach.

    If you want shorter games, it’s actual football that’s going to be cut. The rights holders certainly aren’t going to give. Merely eliminating a couple of those 68 spots would cost $60,000-$300,000 in lost ad revenue, according to one media consultant.

    “Saving two minutes is not an equitable trade off for that amount of money,” the consultant said. “You can’t have a major impact on time reduction just trimming around the edges.”

    It’s not just commercials. It’s the promos coming in and out of those commercials. It’s a college halftime that can be twice as long the 12-minute NFL counterpart. It’s the sometimes interminable reviews.

    “Part of the reason is they pay for the rights is to promote their [other network] inventory,” D’Elia said.

    The college game has become a little bit like Taco Town. The essence of it is wrapped in layers of (commercial) crap.

    And we love it, or at least tolerate it.

    Just don’t blame TV, that consultant countered. Those 68 spots have been in place for at least 15 years. Minor moves such as a running clock after first downs suggest one unsavory “fix:” To shorten the length of games, there has to be less football. No one wants to see that.

    “The rules committee is reluctant to do anything to shorten the game,” Redding said.

    Besides, we’ve already voted with our eyes and our wallets. Can the nice, crisp average four-hour game be far behind?

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  7. W Cobb Dawg

    A lot of the ‘commercials’ are actually plugs for other programs on the network – many have nothing to do with football. Or the breathless news reader doing an update on the crisis du jour. Or plugs for the sec, the schools, the ncaa, etc. Not ‘real’ commercials that generate income from advertisers. These useless plugs use up a substantial amount of broadcast time. I not only watch from the HD section, but also use the DVR to the extent possible when watching at home.

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  8. JCDAWG83

    Like everything in college football, nothing will change until the checks slow down. When the fans stop sending in the donations and buying the tickets because the games are torture to sit through (they are getting close to that), then the schools will do something. Until then, expect more of the same and things probably getting worse.

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