Here’s a look at what SEC schools paid their head coaches in 2006 and what they’re paying today. It’s pretty frickin’ jarring to see the comparison.
And that doesn’t include the money these schools have paid to their fired coaches.
You may think it’s insane, but it’s actually rational. The increasing amount of money flowing in isn’t going to the labor force, but it has to go somewhere, and if you’re competitive, that means coaching salaries and facilities.