“Helmet technology is not nearly as difficult as the race car.”

How do you know when someone’s safer helmet technology looks promising? When you’ve got Steve Shaw saying stuff like this:

SEC officiating coordinator Steve Shaw was present as well and, after hearing the presentation, told Sicking, “We’ve got to get these helmets to everybody and not have a high school worry, ‘What if I break three face masks? I can’t afford that technology.’”

An SEC official saying damn the cost, full speed ahead?  Whoa.

Let’s get moving on this, boys.