It’s only Rock ‘n’ Roll, but they like it.

The Rolling Stones are playing historic Grant Field in June.  This isn’t the typical event Georgia Tech hosts, but there’s a method to the madness.

Concerts at the historic stadium are pretty rare, but in this case, the athletic department saw inviting the Rolling Stones as an outside-the-box way to generate revenue to help cover the full cost of attendance.

In total, Bobinski said covering cost of attendance will add an extra $500,000 to the school’s athletic department budget. He said Georgia Tech is expected to receive at least half that amount from the concert.

“The reason we’re doing that is not because we want to have a concert on our great football turf, it is to find ways to generate other revenues,” Bobinski said. “We have to look for other things to fill in the gaps.”

Fill in the gaps, eh?  Might I suggest hosting Dragon*Con one year?  That would raise a few bucks.  As a bonus, you’d be giving a portion of your student population a reason to learn where the football stadium is located.