After the bowl game, we all noticed the dramatic change in direction that Butts-Mehre made on the management of the football program. There’s been plenty of speculation about who did what to make that happen.
But maybe we should be giving some of the credit to ESPN.
Georgia Athletic Director Greg McGarity said it became clear by January that SEC Network money would roll in this year, earlier and larger than expected. That is when Georgia’s spending began to accelerate.
“We knew the revenue was coming in, so we knew we could cover those expenses,” McGarity said…
Another spending increase is in football recruiting. Georgia’s budget for next fiscal year allocates $1.25 million for football recruiting and coaches’ travel, up from the $638,000 that was contained in this year’s budget and was far exceeded.
“Call it a new approach. Call it a more aggressive style in recruiting,” McGarity said. “We responded to that and basically have budgeted what we have spent this past year.”
McGarity appears comfortable with both the revenue and expense sides of Georgia’s ledger.
“We are spending more,” he said, “but we really have been able to always work within our means.”
Spend like drunken sailors and keep the reserve fund purring along? No wonder he’s comfortable.