Ohio State expects to turn a $600,000 profit from hosting a Rolling Stones concert. That’s a handsome number by any measure.
Why not Athens, you may ask? Beats me. It’s not like McGarity lacks experience.
Athletic director Greg McGarity worked at Florida when the Rolling Stones performed before a packed house at Ben Hill Griffin Stadium in 1994, so he understood the enthusiasm that SEC football fans might show over a concert in their stadium.
Instead, it was Jason Aldean and settling for a $250,000 “operational fee”, plus parking and concessions, because, believe it or not,
“There’s a little bit of a carrot out there for us,” Brooks said, “but at the end of the day, the goal of this was never, ‘Let’s think about how we can make some money.’ It was, ‘Hey, let’s do something cool and if we make a little money off of it, great. We’ll use that money to offset some field improvements we need to do.’ “
So the athletic department that’s known for squeezing every last cent out of the budget, for zealously guarding its reserve fund, has a vanity project. (“Although I’m not a country music fan, I got that and I understand that. How cool is it that these guys love Georgia athletics and they’re from Georgia?”)
There are times when I really don’t get the Georgia Way.