The NEW!, IMPROVED! Sanford Stadium Experience

Here’s what they’re rolling out for 2015, per

We don’t want you to miss any of the action on the field, so we have invested a total of $1.3 million to allow for quicker transaction times. New point of sale systems have been installed at all portable and full-service locations that allows you to now use Apple Pay and Google Wallet in addition to credit and debit cards when purchasing your concessions items.s

In addition to faster lines, we have completed the first phrase of a multi-phase project to upgrade the front of the concession stands. The screens on all of the 100 level and West Lower stands have been removed and replaced with roll down doors, allowing a better line of communications between fans and the concessions staff.

In addition to our full-service locations, we have added new locations that will serve bottled beverages in the following locations:

  • Field Level, Section 101
  • Gate 9, Section 137
  • Gate 6 Plaza, Sections 121-124

Verdict:  Okay, eyes are on the prize, and I can see how some of these changes could help.  But I don’t see anything there about changes to the concessions staff itself.  So, wait and see.

We have completed the first phase of a multiphase project to renovate the stadium restrooms. The 100 level restrooms on the East, South and West sides will have new fixtures and amenities.

Verdict:  This is both a work in progress and fairly open-ended as to the meaning of the word “renovate”.  Considering the hole they need to climb out of, I’m not too impressed.

Cool Off
Football season in the South can be hot, so we’ve done our best to cool things off for you inside and around Sanford Stadium. When you enter the concourse of the 100 level and the seating area in the 200 level look up! We are installing 62 fans from the company Big Ass Fans to improve the airflow throughout the 100 level of the stadium. The fans will range from 6.6 feet in diameter to 8 feet across.

We will have misting tents and cooling stations for the first four home games of the season at Gates 7 and 10, as well as at Reed Plaza to help keep you cool. The tents and stations will be available at the following home games:

  • Sept. 10 – Louisiana-Monroe
  • Sept. 19 – South Carolina
  • Sept. 26 – Southern
  • Oct. 3 – Alabama

Verdict:  Any solution involving “Big Ass Fans” can’t be all bad, right?

Sky Club and North Side Suites
We have invested $3 million to make significant improvements to the Sky Club and North Side Suites. Highlighting the improvements is the complete refurbishment of the Sky Club located on the South side of Sanford Stadium.

Verdict:  Of course they have, bless their hearts.  I wonder if they’ve spent as much as the $3 million mentioned here on the rest of the improvements elsewhere combined.

We know that parking can be troublesome on game day. To help relieve some of the stress, you can now call our parking helpline to get information related to campus parking lot. The operator will be able to assist with directions, public handicap availability, the East Campus game day shuttle and other game day information. The operator will not be able to help with selling of open spaces or questions related to Hartman Fund allocations.

Verdict:  They’re not even trying anymore.

Game Atmosphere

Get Loud, Show Your Colors
Sanford Stadium is known for it’s electric atmosphere on game day and we’re constantly looking for ways to make it even better!

This season, you will notice a difference in the sound quality as the sound system as been recalibrated and redirected to improve and maximize sound quality throughout the stadium.

Verdict:  I have no idea what this means, but I suspect it won’t take long to find out.

All in all, the Masters it ain’t.  But that doesn’t mean I’m ready to stop coming on Saturday.


Filed under Georgia Football

36 responses to “The NEW!, IMPROVED! Sanford Stadium Experience

  1. DC Weez

    Big Ass Fans are much better than Big Fans’ Asses. How about Big Ass Bathrooms?


  2. Aladawg

    Very little meat / substance in the comments thus far. It’s a wait and see situation. Bathrooms with 1 entrance/exit, concession staffing and parking say “nothing new thus far”! It’s the old “What They Said” vs. “What They Meant”…………..


  3. Castleberry

    They should move the old concession staff over to restroom attendants. Ran into an issue more than once last year where someone tried to say the line for all the urinals started at the door. I’m like “Nah man – go stand behind someone or we’ll back up this line down the aisles….” We need the pro’s that took five minutes to figure out where the hot dogs were telling that guy where the line starts and grabbing him a paper towel on the way out.


  4. Dog in Fla

    Usually they don’t roll out the big concession news until after Labor Day


  5. IMO, the most notable thing in the release was the mention of an official “Black Out” game for Kentucky on November 7.


  6. ASEF

    Point of sale: probably has more to do with eliminating cash at concessions. Can’t wait to see what happens when broadband gets squirrely.

    Sound system: bigger speakers aimed right you, turning what used to be a social outing into a theater experience where a conversation with the person next to you is impossible. Yeah.


    • S.E. Dawg

      I think that’s called Big Ass Sound/Noise. I agree with you.


    • Governor Milledge

      For the non-full concession stands, if you didn’t have cash you had to hunt down an ATM or head to the long lines of the full concession stands.

      I could make a WAG about where an ATM might be in Sanford, but I don’t believe I’ve ever actually stumbled across one.

      Simple but good move in ensuring all stands can accept cards/e-payments.


  7. watcher16

    Wouldn’t surprise me at all if the restroom upgrades are nothing more than some new faucets


  8. John Denver is full of shit...

    Man, with a carefully scripted puff piece like that, it’s hard not to be cynical.

    I may still have to stand in 6″s of piss, but at least i can use apple pay, thanks brass!



    The Big Ass Fan guys must be genius…I have seen in a few places..good looking BIG fans, great marketing name.


  10. Athens Dog

    I’m in East Club (right down the hall from the President’s box) where the bathrooms suck. the concessions suck, etc. These are fairly influential boosters who evidently will see nothing this year. Discouraging…..but I’ll still be there as well


  11. doofusdawg

    I just bought an LG 65″ 4k with bose 3-2-1. Thinking of replacing my toilet seat with one of those squishy ones. Would trade it all for a new back and my old tickets. Go Dawgs.


    • RugbyDawg79

      good stuff right there


    • 3rdandGrantham

      Why on God’s green earth would you buy Bose? Good lord…talk about high priced junk in which they rely on slick marketing to draw people in. This is the same company that sued Consumer Reports some years back for basically reporting that their components are crap.

      There’s a reason why audiophiles despise Bose, in which the name alone suggests you should Buy Other Sound Equipment.


  12. I’m cautiously optimistic??


  13. sniffer

    “All fans seated in sections 315 through 321 will now be able to view the new scoreboard at Jordan-Hare!”

    I guess that got edited out…


  14. Bulldog Joe

    Can wait to hear the recalibrated sound system square off against the Big Ass Fans.


  15. Bulldog Joe

    Press release says, “Herschel’s Famous 34 Hamburgers will be in the stands near Sections 110 and 122”.

    I thought that place closed, no?


  16. Hobnail_Boot

    We’ve officially fallen behind UT once again.

    They’ve had big ass fans for decades.


  17. Spike

    Parking is troublesome? Oh my!


  18. dawg

    Get The Picture, the blog that never ceases to disappoint. I haven’t clicked this link in a while and, sure enough, more negativity! Shocker.


  19. Big Ol cup of STFU

    My Sky Club seat (OS-3D Pro Dreamer Massage Chair Recliner) was a bit uncomfortable last season. Hopefully, the promise to upgrade the leather wasn’t overlooked.


  20. jshingle

    hopefully the person in charge of writing this announcement isn’t making signage for the stadium. can’t even spell ‘its’ correctly under game day atmosphere. ugh.