“Nothing suggested that could happen.”

If you’re wondering how Disney’s stock price could decline in the face of record breaking numbers from the new Star Wars flick, look no further than genius calls like the Longhorn Network.

That’s not to say ESPN’s future is doomed.  But it is an indication that viewers’ wallets aren’t as bottomless as school presidents and athletic directors assume them to be… not that any of them are likely to be paying attention to this.  Yet, anyway.