And what an experience:
University of Texas officials might feel a bit of a buzz after selling more than $1.8 million during the school’s first year offering alcoholic beverages at Longhorn football games.
My favorite part of the math…
Alcohol accounted for more than half of the $3.7 million in food and drinks sold at the stadium.
At some point, it’s going to be hard for your average athletics department to ignore that.