“I think being able to serve beer to them is part of that experience.”

And what an experience:

University of Texas officials might feel a bit of a buzz after selling more than $1.8 million during the school’s first year offering alcoholic beverages at Longhorn football games.

My favorite part of the math…

Alcohol accounted for more than half of the $3.7 million in food and drinks sold at the stadium.

At some point, it’s going to be hard for your average athletics department to ignore that.

31 Comments

Filed under It's Just Bidness

31 responses to ““I think being able to serve beer to them is part of that experience.”

  1. Since our AD power brokers are heavily skewed towards alcohol wholesalers, we may be in the vanguard of this trend. That is, unless they are too busy inhibiting Georgia craft brewers from selling their beer on premises.

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    • Jeff Sanchez

      +10

      And not to get to politicy, but I love how the (R) run, “free market” legislature is holding it all back

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      • Yup. While I don’t have a vested interest (financially speaking), I truly want to support our local craft brewers and I find it absolutely disheartening how difficult the state legislature has made it for them to just sell their damn product to me. Crony capitalism, FTW!

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  2. Bulldog Joe

    The football team did its part to boost sales by going 5-7 this season.

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  3. G-man

    No doo-doo ice in a beer

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    • Dolly Llama

      Wait. You got doo-doo in your ice at a Georgia game?

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      • stick jackson

        One of the hoariest jokes on the Dawgvent.

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        • homegrown dawg

          And it actually doesn’t even apply. The original doo-doo ice complaint was from a game at Williams-Brice in Columbia (where, to be honest, it did smell like they got their ice from a wastewater treatment plant). Somebody picked up on that and it’s been run into the ground ever since whenever complaints arise about Sanford.

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  4. Athens Dog

    I’d be more inclined to stay during crappy games…….

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  5. Ben

    Wasn’t there a time when beer was sold in Sanford? Or am I remembering that wrong? What was the reason for stopping the sales?

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    • Gaskilldawg

      Answer to question 1. No. Answer to question 2. Yes. Answer to question 3. Not applicable.

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      • Ben

        Okay. I knew it wasn’t sold when I was in school, but I started going to games in the late 80s/early 90s. Maybe it’s just the smell that I remember…

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        • DreiDDog

          There was a time when you’d go to Bubbers to buy your beer, then go to the trestle east of East Campus Road from which you could drink all the beer you wanted while watching the game. Someone needed to stay sober, though, to watch out for the train.

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  6. TnDawg

    I think being able to serve 32 oz bourbon and cokes (mixed 50/50) could make for an even more pleasant experience!

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  7. DreiDDog

    ADGM et al. worry some damn fool Georgia fan will drink a bunch of stadium-purchased beer at the game then wreck on the way back home to Hahira. Pretty reasonable concern, don’t you think?

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    • As opposed to the big money guys in the booths where the liquor flows freely?

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      • DreiDDog

        Big money guys probably won’t try to drive to Hahira after an afternoon/evening imbibing the free-flow of demon rum.

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        • I think you’re trying to say they would probably be holed up in a condo or hotel downtown, but I’m not sure. Either way – we’ve broached this topic in the past and I just find it interesting (amusing?) that some folks (not saying you’re doing that) argue against selling booze to the proletariat in the cheap seats for fears of public safety when it’s already been free flowing upstairs for years.

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          • DreiD'Dog

            Audit, yes I’m speaking of big money guys’ holing up in condo or hotel, but also being chauffeured someplace or at least taxied someplace to sleep it off. Big money guys don’t have big money because they’re stupid and make serious mistakes in judgment, for the most part.

            Also, how many big money guys actually live in Hahira?

            Having said all that, no, I’m not against selling booze to the proletariat. I am saying, however, powers that be in Athens are against selling booze to the proletariat and their public safety concerns are not entirely ill-founded.

            Just look at how bad campus is trashed on game day by our “fans.” You want UGA to sell beer to those folks?

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  8. 92 grad

    The idealist in me wants to believe that the prototypical Georgia fan is mature enough to decide that paying $8.00 for 14oz. Of warm crappy beer is dumb. Just continue with the current strategy of choice, or, enjoy the 3-4 hour break from booze while in Sanford.

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  9. Bulldog Joe

    Most of the beer sold was Miller Lite, Coors Lite, and Bud Lite.

    I thought the T-sips were craft beer snobs.

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  10. Russ

    I see why these athletic departments have trouble balancing their books. How is 1.8M “more than half” of 3.7M?

    Or, maybe my kid’s homework was correct all along and I need to quit giving her a hard time. She can always go work at the UT Athletic Dept.

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  11. AusDawg85

    They also sold 8 single dip ice cream cones for $114 dollars of revenue. Mind you, it’s usually 108 degrees on game day in Austin. This says something about the decline of western civilization (see what I did there?) but not sure what.

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