It turns out G-Day will have a big name music act just like Georgia officials were hoping.
Rapper Ludacris from Atlanta will perform 15 minutes before the scheduled spring football game.
John Bateman, Georgia’s assistant athletic director for marketing tweeted Thursday afternoon: “Here ya go! @Ludacris performing 3:45 before G-Day game.”
Had it all the way, I’m sure. Honestly, I don’t know if this came about due to a last minute scramble in response to all the mockery, or if we have a case of an artist taking pity on the athletic department for its clumsiness, but either way it’s a nice save.
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UPDATE: The article has been updated to disclose that the artist stepped up to pull McGarity’s nuts out of the fire.
UGA athletic spokesman Claude Felton said the school had established a network within the music industry during the process and someone representing Ludacris contacted Georgia officials on Wednesday.
The deal was finalized Thursday morning.
“Everybody’s excited that he’s a Georgia fan, a world-class entertainer and he wanted to be a part of G-Day,” Felton said. “We’re looking forward to having him.”
Speaking of world-class, how does an athletic department that employs someone as skilled as Claude Felton appear so inept at PR?
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UPDATE #2: Heh.
Sneer if you like, but I’d be interested in knowing if the school had to pay a little extra to sign him at the last moment. Guess we’ll find out in 90 days.
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