If this is true, I have no idea what the Big 12 is doing.
Big 12 administrators will be presented with information this week at the league’s spring meetings that expansion could earn the conference at least an additional $1 billion over the length of its remaining TV rights contract, CBS Sports has learned.
If the league expands by four teams, provisions in its contracts with ESPN and Fox provide money for that benchmark. If the expansion is by two teams, the increase would be $500 million.
There is a catch, but it’s not much of one.
Those rightsholders are contractually bound to provide “pro rata” for any new Big 12 members. That is, any new members would be paid an equal share of the current Big 12 members — approximately $23 million per year.
While on its face that doesn’t necessarily help the 10 current members of the Big 12, opening the existing contract would allow for a negotiation beyond that $1 billion figure.
I guess you can see why every mid-major program in the country is falling all over itself to get the Big 12 to notice it.