Here’s something you wouldn’t have heard ten years ago.
New Belgium Brewing has given the school $4.3 million towards the construction of an on-campus football stadium. Both New Belgium and Colorado State are located in Fort Collins, Colorado.
“We’re delighted to expand our partnership with New Belgium Brewing – and to honor the innovative, entrepreneurial spirit of our community by highlighting a tremendously successful, home-grown brand at the new stadium,” CSU president Tony Frank said in a statement.
As part of the gift, New Belgium gets north end zone hospitality naming rights.
A school “in partnership” with a brewery… what’s the world coming to?
And think of the naming possibilities at Georgia. Greg McGarity’s mouth is probably watering just thinking about it: “Marjorie, get Don Leebern on the phone for me, please.”