Today, in beer is coming

Here’s something you wouldn’t have heard ten years ago.

New Belgium Brewing has given the school $4.3 million towards the construction of an on-campus football stadium. Both New Belgium and Colorado State are located in Fort Collins, Colorado.

“We’re delighted to expand our partnership with New Belgium Brewing – and to honor the innovative, entrepreneurial spirit of our community by highlighting a tremendously successful, home-grown brand at the new stadium,” CSU president Tony Frank said in a statement.

As part of the gift, New Belgium gets north end zone hospitality naming rights.

A school “in partnership” with a brewery… what’s the world coming to?

And think of the naming possibilities at Georgia.  Greg McGarity’s mouth is probably watering just thinking about it: “Marjorie, get Don Leebern on the phone for me, please.”

49 Comments

Filed under It's Just Bidness

49 responses to “Today, in beer is coming

  1. DawgPhan

    That’s great. Those guys make great beer.

    • stoopnagle

      Never was big on Fat Tire, but I do like Shift and Ranger.

      • Otto

        La Folie is awesome

        • DawgPhan

          hey someone with an actual informed opinion.

          • Otto

            Many in the Lips of Faith series are solid, Fat Tire was great when I 1st had it before they were shipping beer this far east, but many compete with it now. The craft beer market has come a long way.

            • DawgPhan

              yep. i am sure a lot of people had that first fat tire as an entry beer to bigger craft beers. I know I drank plenty of them muled from CO before it got distro’d.

              They aren’t the most popular brewery in the country anymore, but they aint trash either.

      • Brandon

        Accumulation is the best beer NB makes… not even close

    • Cojones

      “…..great beer”? You must have your taste buds lower in your anatomy than most.

      New Belgium uses a fine name in brewing and location to lure you to the taste that turns out to be patooey. Fat Tire is barely palatable. Guarantee the brewing in Athens is superior to these guys.

      A local signature brew from Athens or Atlanta would be great after a publicized blinded taste test and with a tasteful logo like “Sip our beer slowly and enjoy the full taste. You can get shitfaced on inferior beer later” or “Ole Panther Piss, just like the good ole days of drankin”.

      Sweetwater anyone?

      • DawgPhan

        Lulz…the hot takes are strong.

        New Belgium makes lots of great beer besides the sixers you can find at the gas station.

      • Otto

        Sweetwater is my least favorite of the Georgia breweries. 420 is plain awful, in my opinion.

        • Scott

          Agreed. Somebody mentioned New Belgium giving you a hangover…Sweetwater is the worst for that, at least for me.

          For local breweries, there are many that I would take over Sweetwater….Three Taverns, Orpheus, Southern, Creature Comforts, Burnt Hickory….just off the top of my head.

          • Otto

            Agreed, I would add Reformation to the list. Burnt Hickory and Orpheus are tops in my opinion. Terrapin has been a favorite too cautiously waiting on them, their Rye and Golden Ales were go to’s. I am afraid I will miss their small batch stuff with their changes.

      • PTC DAWG

        Beer snobs are funny.

      • Got Cowdog?

        Get Terrapin to make an Amber that doesn’t taste like a Dairy Queen Blizzard flavor and then we will talk. Talk to the guys at SweetWater while you are at it.

  2. hassan

    Maybe they can resurrect the Billy Beer brand

  3. PBR

    Welcome to Natural Light Field from Bryant-Denny Stadium….

  4. mwo

    I blame Bobo!

  5. Argondawg

    Sat in the booth next to McGarrity at lunch yesterday. He is shorter than I thought.

  6. sectionzalum

    if McGarity had been clever, he could have gotten a sponsor for the Ludacris condoms.

    Trojan! the official condom……

    • Cousin Eddie

      I thought Baylor was working that deal?

      • Macallanlover

        They prefer to leave DNA evidence and dare you to use it against them. Learned it from TN who also doesn’t care about the wreckage they leave behind because they have been getting away with the same crap when Baylor was only known for being near where Janet Reno had a firing range.

        • sectionzalum

          HA! i even now the pitch:

          when playing defense against STD’s and unwanted pregnancies, focus on the fundamentals: WRAP UP! with the official condom!

  7. Rp

    New seating section 420! Brought to you by the great folks at Sweetwater Brewing.

  8. No One Knows You're a Dawg

    Lee burn and his monopoly-enhanced distributor cohorts have done everything they can politically ($$$) to fight micro breweries in Georgia. The result being that Georgia has fewer breweries per capita than almost any other state.

    If Sanford Stadium ever does start selling alcohol, I’m sure the beer selection will run the gamut from Bud to Miller Lite, with maybe a Lime-Rita thrown in for variety. Thanks but I’ll stick with sneaking bourbon in.

    • Mary Kate Danaher

      You’re probably right, but just imagine Terrapin or Creature Comfort on tap. And Bud Light?:

      • stoopnagle

        now that Terrapin is part of the MillerCoors family, you might be on to something… unless they move to SC.

      • AthensHomerDawg

        Creature Comforts. Made in Athens. Trucked to Atlanta. Trucked back to Athens for distribution.
        Sounds like a good use of diesel fuel.

    • stoopnagle

      Yes, Georgia (State of,) would find some way to f it up.

    • Macallanlover

      Georgia isn’t the only one where distributors have undermined the craft beer folks, and their grip is slipping. You should take a look at TN if you want to see repressive policies by beer distributors….folks there think Georgia is a mecca for choices.

    • PTC DAWG

      This, all this.

  9. Nothing against Trump’s wall here, what if UGA got sponsorship from Corona Beer, LOL.

  10. Yuengling Brewery is very American but truly sounds too Chinese or Korean, yin yang and Trump may not approved of the name, LOL.

    • W Cobb Dawg

      Actually Trump, like Yuengling (Jungling) is Germanic. Back in the old country it was probably something like Von Trump, Trumpflugel, Trumpberger, or Trumpelschmidt. I’m very sure he’d approve the beer as long as somebody slaps his name on the bottle.

      • OhioDawg

        I’m pretty sure John Oliver did an episode of his show on the origin of Trump’s last name. They found that it was originally, “Drumpf,” and man did he have fun with that. “Make Donald Drumpf again” was the slogan, I believe.

  11. down island way

    Either tailgate or tiki bar, no standing in line please.