If you were wondering what some of the references were in yesterday’s comment threads about “The First Word”, it seems that Georgia’s master of PR has decided it would be to his advantage to speak directly with the fan base rather than let the pesky media dictate the narrative.
“You will begin to see more frequent news coming your way via emails under the tag line “The First Word”. Our intent is to bring the major news to you first, instead of reading about it via the media outlets. There are times when we can’t predict what issues are brought to light in the various forms of media, and out commitment is to respond accordingly when clarification is necessary…” [Emphasis added.]
In other words, it takes less effort to spin than to figure out a course of action to address what actually might be troubling the fan base — excepting the big donors, of course.
Given McGarity’s track record, I have no doubt this will be as an unqualified a success as his hiring record has proven to be. Surely, if there’s one thing you can count on, it’s that “remain calm, all is well” never fails to satisfy.