The SEC’s newest tradition

I’ve been waiting for this shoe to drop for a couple of years now.

Remember, it’s not your garden variety corporate naming.  It’s part of a “comprehensive partnership” in the SEC, where, after all, it just means more.

I suspect there are a lot more partners where that came from.

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61 Comments

Filed under It's Just Bidness, SEC Football

61 responses to “The SEC’s newest tradition

  1. MGW

    Advertising is more (financially) valuable than honoring someone’s memory. Plain and simple. The dominoes have been lined for a while, this is just the first to fall.

    Like

  2. Uglydawg

    If I can find out which is the leading kim chi seller in the Atlanta area, I’ll tell you what the new name of Grant Field will likely be.

    Like

  3. 3rdandGrantham

    Shouldn’t #WeAreUK instead be #WeAreKroger ? Quite an ironic hashtag there considering you just sold your soul to some corporation.

    I particularly like this quote: “The playing surface, which is named C.M. Newton Field in honor of the former Kentucky athletics director, will now be called C.M. Newton Grounds at Kroger Field.”

    I see, so these days stadium names really are just semantics in nature, and I for one certainly could see TPTB at UGA utterly salivating over this new concept. “Sanford Grounds at Delta Airlines Field; hedges sponsored by Home Depot.” See? Nothing really has changed — Sanford is still in the name, so it’s all good!

    Like

    • Shouldn’t #WeAreUK instead be #WeAreKroger ?

      Drop the U, and you kill two birds with one stone.

      Liked by 2 people

    • Bulldog Joe

      As long as B-M continues to sell ego-enhancement salutations for their employees, it’s only a matter of time before they do the same for their facilities.

      “It’s Saturday morning between the Synovus Investment Hedges on the University of Georgia Crown Distributing Field at the Sanford Beverage SuperStores Stadium”.

      Getting chills of excitement just thinking about it…

      Like

  4. The Georgia Way

    Come watch your Bulldogs play at Goody’s Headache Powder stadium! Trust us, between the rushed drinking for the noon starts, and the results on the field, you’ll be thankful for packet of Goody’s that comes with each ticket.

    Like

  5. Hogbody Spradlin

    C’mon guys, you’re too cynical. It’s not selling advertising. It’s a “Naming Opportunity.”

    Like

  6. The day the stadium in the middle of the UGA campus is no longer named Sanford Stadium is the day I’m done. I will find other things to do with my Saturdays.

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  7. Greg

    Went through Louisville KY a few weeks ago. Looks like the university named their arena (basketball) the KFC Center….or something to that effect. Looked odd, was not sure if was a shopping mall or their headquarters. Gotta be a Kentucky thing….

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  8. DawgPhan

    I wonder how much they got for the naming rights?

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      • Argondawg

        “Right stadium, Right price”

        The Kroger slogan.

        Liked by 2 people

      • Honestly – that just seems incredibly light. I think the Braves deal for Suntrust Park is more than $10M annually. Seems like Kentucky just took whoever would pay them first.

        Like

        • 3rdandGrantham

          At first i thought the same…until I realized this is Kentucky football we’re talking about. Regardless, 1.8 mil annually for a program that brings in 30+ mil alone in TV contract revenue seems desperate to me. Those folks must really need the money. Heck top shelf OC’s/DC’s alone demand salaries near that much.

          Like

        • DawgPhan

          yeah it seems a little light. Less than I thought it would be anyway. I would have thought that it would be in the $5million per year range if you asked me before. Still a nice bump to the bottom line.

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      • 81Dog

        I would have thought Kentucky football would have had to pay LOTS more than that to get a successful corporation to be associated with them.

        Like

  9. Will (The Other One)

    Can’t wait for the semi-annual trip to play Clemson without a Lake at Yellawood Stadium…

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  10. DugLite

    University of Kroger

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  11. Normaltown Mike

    Let’s go Krogering!

    Like

  12. Mad Mike

    Sanford Stadium presented by Georgia Crown Distributing has such a lovely ring to it!

    Liked by 1 person

  13. AthensHomerDawg

    I think the fans should work this to their advantage. Find some young law dog with a strong background in contract negotiations. Cut a deal with Kholer for renaming rights to those bathrooms. Enlarge them and upfit them. Add some of those heated seats for those cold Auburn games. Hook up with Chick-Fil-a for concessions. We could sell chicken barbecue during the Gamecock games. And finally Lazy Boy could redo those hard-ass benches that we sit on…. nice.

    Like

  14. Otto

    New Belgium Brewing Company, has donated $4.3 million to Colorado State and put its name and its product on the party deck of the north end zone of the $220 million stadium.This new bar area will be called the New Belgium Porch and is unique to college football stadiums.

    I has a crayon could drive up sales.

    Like

  15. Go Dawgs!

    I guess it makes sense. Kroger’s where I go to get my cupcakes.

    Liked by 1 person

  16. Couldn’t we just get one of the supermarket chains to endow the offensive coaching staff’s meals? That would be as valuable to the reserve fund as naming rights for a stadium.

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  17. Spike

    Waffle House?

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    • The Huddle House Sanford Stadium may sound more footballish. Or better yet in honor of thepublic toilets at Sanford, how about Publix Sanford Stadium. Or in honor of the fans that pig out during tailgating, how about Piggly Wiggly Sanford Stadium.

      Like

  18. 81Dog

    Wouldn’t Kimberly Clark Depends Stadium be more appropriate for UGA? How many times did we crap the bed last year alone? Talk about your strategic partners. Think of the ingame potential if we ever stop anyone in the red zone again.

    I bet Scrooge McDuck is about to wet himself at the thought of this kind of marketing synergy.

    Like

  19. W Cobb Dawg

    Not sure if it’s company policy, but I’ve always admired Kroger cause they seem to employ a lot of special needs people. I guess that’s why they were drawn to Kentucky.

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  20. Trojan Field at Huddle House Stadium(used to be Sanford Stadium). Slogan: If it is raining, be sure to wear your rubbers.

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  21. As an original Atlantan from Downtown Atlanta (hail Home Park):
    Is it gonna be murder kroger, killer kroger, or disco kroger?

    That shits important.

    Like

  22. SemperFiDawg

    Sickening, but in a day where yesterdays heritage is today’s disgrace, I guess it’s inevitable. Tradition is dead and I don’t feel so good.

    Like

  23. CardDawg

    Hopefully UK fans can get fuel points at the concessions stands out of this. Seriously, that would be a nice perk.

    Like