I’ve been waiting for this shoe to drop for a couple of years now.
Remember, it’s not your garden variety corporate naming. It’s part of a “comprehensive partnership” in the SEC, where, after all, it just means more.
I suspect there are a lot more partners where that came from.
Get The Picture 
Advertising is more (financially) valuable than honoring someone’s memory. Plain and simple. The dominoes have been lined for a while, this is just the first to fall.
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If I can find out which is the leading kim chi seller in the Atlanta area, I’ll tell you what the new name of Grant Field will likely be.
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If Dragon*Con doesn’t buy the naming rights to BDS, I’ll be sorely disappointed.
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‘Dragon con field’. Man that sounds epic.
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at Mark Richt stadium
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The leading kimchi seller in Atlanta is H-Mart. There are 5 locations in Atlanta.
http://nj.hmart.com/
They have the absolute best produce selection and prices anywhere. The seafood selection is as good as premier fish monger.
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Despite my silly comment, I love kimchi. It’s expensive though. I may try making my own..it’s supposed to be pretty easy. People smell the stuff and say, “no way I’m trying that”, but if they give it a chance, usually they will like it a lot.
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I’ve had actually kimchi in actual Korea.
Wasnt that good really. When you have to rot a vegetable in fire water to make it taste good, that says enough.
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Too late, the name has been “The Joke by Coke” for decades, and it didn’t cost them a corporate dime.
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they haven’t sent me a single royalty payment for coming up with the name, either. Ingrates.
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After having 3 sellouts in 3 games which is more than Ga Tech had all of last year, I think Atlanta United and Arthur Blank own that stadium.
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Shouldn’t #WeAreUK instead be #WeAreKroger ? Quite an ironic hashtag there considering you just sold your soul to some corporation.
I particularly like this quote: “The playing surface, which is named C.M. Newton Field in honor of the former Kentucky athletics director, will now be called C.M. Newton Grounds at Kroger Field.”
I see, so these days stadium names really are just semantics in nature, and I for one certainly could see TPTB at UGA utterly salivating over this new concept. “Sanford Grounds at Delta Airlines Field; hedges sponsored by Home Depot.” See? Nothing really has changed — Sanford is still in the name, so it’s all good!
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Drop the U, and you kill two birds with one stone.
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As long as B-M continues to sell ego-enhancement salutations for their employees, it’s only a matter of time before they do the same for their facilities.
“It’s Saturday morning between the Synovus Investment Hedges on the University of Georgia Crown Distributing Field at the Sanford Beverage SuperStores Stadium”.
Getting chills of excitement just thinking about it…
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Maybe a hedge fund could sponsor our topiaries?
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Yes, as long as Synovus trims it to not limit the growth of our ‘Reserve’ Fund.
Priority #1, you know.
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Come watch your Bulldogs play at Goody’s Headache Powder stadium! Trust us, between the rushed drinking for the noon starts, and the results on the field, you’ll be thankful for packet of Goody’s that comes with each ticket.
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Doesn’t Goody’s appropriately sponsor NASCAR?
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C’mon guys, you’re too cynical. It’s not selling advertising. It’s a “Naming Opportunity.”
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The day the stadium in the middle of the UGA campus is no longer named Sanford Stadium is the day I’m done. I will find other things to do with my Saturdays.
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But the bathrooms will be upgraded!
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UGA Halftimes Presented by Kohler
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Isn’t the Redcoat’s halftime appearance already sponsored by Coke, I think? Or maybe it is just “halftime” in general?
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me too , and they better keep the WLOCP in Jacksonville
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Went through Louisville KY a few weeks ago. Looks like the university named their arena (basketball) the KFC Center….or something to that effect. Looked odd, was not sure if was a shopping mall or their headquarters. Gotta be a Kentucky thing….
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U of L doesn’t own the Yum! Center, the city of Louisville does. They are just a tenant.
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Gotcha….thanks, still looked weird.
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NC State has had the same thing for years with the RBC Center in Raleigh. It’s a great arena by the way.
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Most people don’t realize that UK doesn’t own Rupp Arena either.
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I wonder how much they got for the naming rights?
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12 years and $1.85 million annually.
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“Right stadium, Right price”
The Kroger slogan.
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Honestly – that just seems incredibly light. I think the Braves deal for Suntrust Park is more than $10M annually. Seems like Kentucky just took whoever would pay them first.
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At first i thought the same…until I realized this is Kentucky football we’re talking about. Regardless, 1.8 mil annually for a program that brings in 30+ mil alone in TV contract revenue seems desperate to me. Those folks must really need the money. Heck top shelf OC’s/DC’s alone demand salaries near that much.
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yeah it seems a little light. Less than I thought it would be anyway. I would have thought that it would be in the $5million per year range if you asked me before. Still a nice bump to the bottom line.
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I would have thought Kentucky football would have had to pay LOTS more than that to get a successful corporation to be associated with them.
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Can’t wait for the semi-annual trip to play Clemson without a Lake at Yellawood Stadium…
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University of Kroger
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Let’s go Krogering!
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Sanford Stadium presented by Georgia Crown Distributing has such a lovely ring to it!
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Isn’t that what it already is?
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I think the fans should work this to their advantage. Find some young law dog with a strong background in contract negotiations. Cut a deal with Kholer for renaming rights to those bathrooms. Enlarge them and upfit them. Add some of those heated seats for those cold Auburn games. Hook up with Chick-Fil-a for concessions. We could sell chicken barbecue during the Gamecock games. And finally Lazy Boy could redo those hard-ass benches that we sit on…. nice.
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New Belgium Brewing Company, has donated $4.3 million to Colorado State and put its name and its product on the party deck of the north end zone of the $220 million stadium.This new bar area will be called the New Belgium Porch and is unique to college football stadiums.
I has a crayon could drive up sales.
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I guess it makes sense. Kroger’s where I go to get my cupcakes.
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Couldn’t we just get one of the supermarket chains to endow the offensive coaching staff’s meals? That would be as valuable to the reserve fund as naming rights for a stadium.
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FATZ
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Wish I had one of Chaney’s or Pittman’s jerseys. It would make a cool cover for my outdoor grill.
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Well played, WCD. I could see my dogs pulling that jersey around our backyard like they did our last grill cover. 🙂
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Now that is clever, EE.
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Waffle House?
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The Huddle House Sanford Stadium may sound more footballish. Or better yet in honor of thepublic toilets at Sanford, how about Publix Sanford Stadium. Or in honor of the fans that pig out during tailgating, how about Piggly Wiggly Sanford Stadium.
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Bud Lite, cheap on the front end leaves you without a headache afterwards.
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Wouldn’t Kimberly Clark Depends Stadium be more appropriate for UGA? How many times did we crap the bed last year alone? Talk about your strategic partners. Think of the ingame potential if we ever stop anyone in the red zone again.
I bet Scrooge McDuck is about to wet himself at the thought of this kind of marketing synergy.
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Not sure if it’s company policy, but I’ve always admired Kroger cause they seem to employ a lot of special needs people. I guess that’s why they were drawn to Kentucky.
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Ouch in regards to the comment bout KY.
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Trojan Field at Huddle House Stadium(used to be Sanford Stadium). Slogan: If it is raining, be sure to wear your rubbers.
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As an original Atlantan from Downtown Atlanta (hail Home Park):
Is it gonna be murder kroger, killer kroger, or disco kroger?
That shits important.
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“Cleanup on aisle seven…”
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Sickening, but in a day where yesterdays heritage is today’s disgrace, I guess it’s inevitable. Tradition is dead and I don’t feel so good.
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Hopefully UK fans can get fuel points at the concessions stands out of this. Seriously, that would be a nice perk.
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