Georgia hosts three cupcakes in 2018, Middle Tennessee, Austin Peay and UMass. Total cost: $3.7 million.
That’s just part of the equation.
Georgia’s financial guarantees to its eight non-Power Five non-conference opponents over the next three seasons comes out to $7.55 million. That doesn’t include the annual series with Georgia Tech or a two-game home-and-home set with Notre Dame.
Seven and a half million? No wonder they raised ticket prices.