Attaboy, Tulane. If you’re gonna sell beer at games, do it the right way.
Tulane Athletics announces a partnership with NOLA Brewing Company to launch a new Helluva Hullaba-brew, Green Wave Beer.
Emblazoned with the angry wave and Green Wave marks on the 12 oz. can, the beer is currently in production and set to be available at Yulman Stadium for Tulane’s football home opener on Saturday, Sept. 2 against Grambling State. Green Wave Beer will also be available in local restaurants and grocery stores starting in the fall.
“Tulane Athletics is excited to extend the Green Wave brand with our very own beverage,” said Jana Woodson, Associate Athletics Director, External Relations at Tulane. “We are excited for our alumni and fans to enjoy this new beverage and support our new partnership with NOLA Brewing.”
How hard a strategy would this be to emulate at UGA? You’ve got some great local breweries in Athens, a fan base that would lap up a Bulldogs-themed brew like crazy and an opportunity to make some money… ah, hell, what am I thinking here? Even if they decided to do something like this, they’d screw it up by slapping a Dawg logo on some swill like Miller Lite and selling it for twice the price.