When playing “Sandstorm” twenty times a game isn’t enough

This’ll have ’em knocking down the stadium gates to get in.

South Carolina football coach Will Muschamp believes Gamecocks fans will see a more exciting product in their seven trips into Williams-Brice Stadium this fall. USC marketing director Eric Nichols believes they’ll hear a more exciting sound, too.

That’s thanks to the live disc jockey the school will hire and place in the stadium for pregame and in-game entertainment this season.

“Our music wasn’t where it needed to be. It just wasn’t resonating with any segment of the fan base. It needed a refresh. The new DJ will provide that refresh,” Nichols, the school’s senior associate athletics director for marketing and branding, told The State newspaper. “Everyone’s pulling the same direction that recruiting is our No. 1 focus. With that being the direction, it’s a natural fit.”

That’s what you get when you have a senior associate athletics director for marketing and branding.  This is the kind of branding I can do without:

The DJ also could interject music between plays, although all the details haven’t been decided on, Nichols said.

“It’s not like we’re going to play music between every play, but we will be learning from Game 1 to Game 7 what resonates with the fans and the players,” Nichols said. “I expect it to be very positive. The music is an area that we needed to improve, and we are putting human resources and financial resources into making it better.”

Better is a relative term.  Is it reasonable to expect that as the season tanks, the musical interruptions increase?

They’ve got another position called associate athletics director for new and creative media.  That guy’s gonna crank out more in-game videos.

Evidently, the brain trust in the South Carolina athletic department is sold on distracting Gamecock fans from watching the game.  I hope nobody in Athens gets similar ideas.

(h/t)

Advertisements

36 Comments

Filed under 'Cock Envy

36 responses to “When playing “Sandstorm” twenty times a game isn’t enough

  1. Herschel Talker

    I went to a game at Willy B with my gay cousin. He said the only place he’s ever heard more techno was at a gay bar.

    Liked by 1 person

    • 202dawg

      Gay bars in Columbia probably think Sandstorm is the latest and greatest, anyway.

      Like

      • 81Dog

        the musical theme will be “desperation and failure.” The DJ is probably getting paid in bus tickets to more appealing destinations. Like Augusta, or Fort Dix, NJ.

        Like

        • Fuck you. Augusta is a great place to live.

          Like

          • 83Dawg

            Currently in Hephzibah.

            Let us just say I completely disagree with your assessment of Augusta.

            Lived in Evans for 10 years–Evans is ok.

            There is a reason we call it “Disgusta”.

            “I beg your pardon momma
            What did you say?
            My mind was drifted off on Martinique Bay
            It’s not that I’m not interested you see
            Augusta Georgia is just no place to be”

            Like

            • 83Dawg

              (bonus points for those who can identify the backing vocalist)

              Like

            • Bulldawg Bill

              83, if you don’t like it here, Delta’s ready when you are!!!

              Like

              • 83Dawg

                If you are from around here, then you know the joke about Delta “flights” to and from Augusta mostly means riding in a van.

                And I will leave today if you can hook me up with a job in Athens.

                Like

                • 83Dawg

                  or anyone can.

                  1983 UGA grad (journalism), 1996 Auburn grad (masters in political science). Have worked, starting in 1983, at UGA, Tuskegee University, EDS, Hewlett-Packard, and IBM, all in tech support. Old white guy, and getting a good job is an issue.

                  Willing and ready to start tomorrow in Athens.

                  I’ll make the drive.

                  Like

          • Bulldawg Bill

            Second that, Gurkha!!

            Like

            • Debby Balcer

              Lived the Augusta area 22 years of. 7 in Richmond County and 15 in Columbia County. I now live in Greenville SC and still miss Augusta.

              Like

  2. Reipar

    What you see as a bug the vast majority of younger fans see as a feature.

    Like

  3. TnDawg

    What happened to the school band? Disbanded?

    Like

    • Just Chuck (The Other One)

      Massive disrespect of a pretty good university marching band. I guess marching band is another proud southern football tradition that’s going away. What’s next? Cheerleaders?

      Like

  4. “Recruiting is our number 1 focus.”

    I didn’t know 247sports named the national champion in February now based on the decisions of a bunch of 17-18 year olds. I thought winning games was supposed to be the number one focus. They are going to ruin the game before long.

    Like

    • 81Dog

      SCe has been focused on the February-August SEC and NC titles for years, now. This makes perfect sense, really.

      Like

  5. The DJ should sample the sound that all of those potholes from I-20 in Columbia make while tearing the hell out of your car. That will resonate with the visiting crowd for sure.

    Liked by 1 person

  6. SouthGaDawg

    Quoting Homer Simpson, “This sucks the biggest suck that ever sucked a suck.” I’m not sure what’s going to kill college football first – the media hyperbolizing CTE or disinterested Millennials.

    Liked by 1 person

  7. 3rdandGrantham

    Well, it can’t be any worse than that horrid, piped in rooster sound they do before almost every play while on D.

    Then average SCU fan who attends games at WB is white and middle aged. How is a live DJ possibly going to resonate with them? Either way, I really hope they put him and his turntables in the corner of the endzone, and the opposing team’s player catches a TD and on a corner route and utterly drills him and his equipment.

    Like

  8. waterloodawg

    Seven home games. Sigh

    Like

  9. JCDAWG83

    Chickens are copying Clemson, Clemson has had a DJ ruining their game experience for a couple years now.

    Like

  10. 92 grad

    It really pains me to see that the marching bands are being phased out. Shorter half times, no band playing during the game, just really disappointing. The reasons why makes it even worse. Just sad.

    Like

  11. Hogbody Spradlin

    It’s still gonna be 120 degrees in Columbia.

    Like

  12. Chopdawg

    Stadium DJ’s number-one requested song in Williams-Brice? “We Gotta Get Out of This Place”

    Like

  13. sniffer

    I agree that it sounds like a twinked up idea, but I think we dismiss the USCe braintrust too eagerly. Something is working well in Columbia these days. They are years ahead of us as an athletic department and the on field/court results are to be envied, imo.

    Like

  14. Russ

    Just shoot me now before this shit invades Sanford. And it’s only a matter of time.

    Like

  15. Huntindawg

    Yeah that’s sooo idiotic. Hey can you play “Don’t stop believen” for me again?

    Like