This is Gawd’s way of telling you the athletic department has way too much time on its hands.
In case you missed it, and it’s hard to know how you could, UGA has announced that Dreamland BBQ will be among those added to the concessions at Sanford Stadium. This of course elicited an angry reason from two quarters:
Barbecue snobs, such as legitimate BBQ expert Andy Staples of Sports Illustrated, who has spent a good amount of his life arguing that Dreamland, as famous as it is, is at best the second-best source of barbecue in Tuscaloosa, after Archibald’s.
A segment of Georgia fans who are offended by what they see as another sign of the Alabama-ization of Georgia football. There are also those who wonder why a more local joint couldn’t have been involved.
UGA evidently felt the need to respond to all this. The UGA Alumni Association account on Tuesday tweeted out a profile from 2012 of Dreamland co-owner Betsy Underwood – a UGA alumni. The headline on the story: “Alumna brings a tasty Crimson Tide tradition Georgia.”
The official Twitter handle of Georgia athletics tweeted it out.
Really, fellas? If y’all spent as much time working over the state of your athletic programs as you do the state where your stadium barbecue comes from, you might not have to fret so much about fan reaction to your choice of menu items.
More to the point: what does the athletic department’s need to respond to fan boredom tell you?