His NCAA career over, Davin Bellamy has applied to trademark the phrase “Humble Yourself”.
If issued, although the process will likely take a few months, the trademark would allow Bellamy and only Bellamy to be able to profit from using “Humble yourself” on various clothing apparel and other merchandise.
Given his status as a Georgia graduate getting set to enter the NFL draft, any revenue will not have any effect on his NCAA eligibility.
The only thing, then, that separates Bellamy’s commercial enterprise from causing him a problem is timing. The message, the player, the money… everything else is the same. That this makes sense to anyone is strange to me.