Just when I was starting to believe things were getting hopeless, comes this news.
A lame marketing campaign for an even lamer product fails to produce. Way to go, America. I still have faith.
Just when I was starting to believe things were getting hopeless, comes this news.
So much for “Dilly Dilly.” Bud Light suffered its biggest year over year decline in 2017 (5.7%), according to @BeerInsights. pic.twitter.com/IUFccPlYzS
— Darren Rovell (@darrenrovell) January 30, 2018
A lame marketing campaign for an even lamer product fails to produce. Way to go, America. I still have faith.
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“I’m just going to come in, put it the work and get the respect from my teammates and help them do anything I can do to help the team win.” — Tykee Smith, UGASports.com, 4/4/21
Stupidest thing ever….bring back Spuds McKenzie..
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I agree to both.
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Real Men of Genius® checks and raises.
Bring back the horses.
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the fact that it is not an American company anymore might have something to do with it also…Dilly Dilly
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Living in Athens I dont see anyone asking for a bud light etc. It is all locally brewed stuff. I hope the kids are still drinking it though and I imagine they are considering the price difference.
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This. I am completely spoiled on craft beer. Any macro brew consumption on my end is a last result.
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Only good Bud anything ever (beer OR ad). https://www.youtube.com/watch?v=tauYnVE6ykU
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Looks like the marketing manager will get a private tour of the pit of misery.
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Good. That inane “Dilly dilly” crap has replaced “It is what it is” as the most cringeworthy phrase on television.
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Totally agree. When I hear people repeating that dumbass marketing slogan, I almost feel sorry for them.
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^This, both times.
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Guilty as charged. With how serious the news is, I don’t need “high wit” Bud Light commercials. I’ll take something silly and dumb at the moment. It makes me chuckle.
I’ll take your pity, too, though.
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I think it is the hipster craze. You can’t drink macro and be cool anymore. It has to be craft beer. Now get off my lawn! 😉
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What about Pabst?
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Um Pabst is not cool because if it was they would not be laying off 18% of its workforce.
https://www.pastemagazine.com/articles/2018/01/pabst-just-laid-off-18-percent-of-its-workforce.html
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Well I guess that dad ended because Pabst was what all the hipsters were drinking for a few years there.
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*fad… I hate this ducking phone.
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That’s a neat little site — I had never been hip to it before. (Just trying to up the Hip Quotient) I think I’ll bookmark her.
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This old fart has been drinking craft beer for many years. If you haven’t tried a red ale lately, you are in for a treat, no matter the brewer.
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If drinking decent beer is hipster craze, then call me hipster crazy.
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Inbev ruined Budweiser by going to generic ingredients. They don’t care because they make it up in the other 10000 beers they sell at a premium.
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Bud Light sucked before any of us knew what an InBev was.
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Are you saying they watered down Bud Lite?
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No, they watered down the horse piss they make it with.
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“Pit of misery!!!”
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Why do we care what kind of beer people drink?
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I don’t. I’m sick to death of hearing “dilly dilly” bantered about as if it’s high wit. Or even low wit. 😉
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If it’s wit you want, InBev’s got you covered there, too. 😉
Dilly Dilly.
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Just my $0.02, but if you want the best wheat beer you’ve ever tried go for Weihenstephaner. Established in 1040. Damn brewery withstood something like four distinct ruling dynasties umpteen wars and the Plague!
https://www.weihenstephaner.de/en/our-beers/wheat-beer/
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Oh … and at the risk of commercializing your rumpus room Sen., my apologies.
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No problemo. As I like to say, life is too short for drinking crappy beer.
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Yeah it got old fast.
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And who said nothing good came from the anti-globalism trend sweeping the Americas and Europe? Good riddance to a terrible beer that we have a long suffered.
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Get over yourself. Beer is beer, to each his own. Because someone read a pamphlet on making beer does not make it a craft. Bud and Miller will be here long after we are all gone. And “Dilly, Dilly” is as good as your frat boy drinking salutations ever were. They are all insane. Don’t try and make sense of the senseless.
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Agree. Who knew there were so many beer snobs and TV commercial critics.
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I like free beer, cold is even better…
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Feels like you need to get some things from the past off your chest. 😉
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https://me.me/i/there-son-lyonethingi-hate-more-thanlying-bud-light-whichis-water-3317684
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If you’re inclined to say “Dilly Dilly” when you lift a glass of beer, it turns out that you can do so while lifting a glass of actual good beer. I think that’s the flaw in the marketing campaign.
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I agree with this. Even if I find the pit of misery and dilly dilly mildly humorous, the ads never convinced me to buy and drink Bud Light. So from a marketing perspective, the ads are massive failures.
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This is my favorite…
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