I sense a crisis is in the making.

On the surface, the good times continue to roll for the SEC.

After total SEC revenue soared past the half-billion dollar mark for the first time in 2015-16 to $565.9 million, the conference announced Thursday that it is splitting $573.8 million among its 14 member schools.

That comes out to a few dollars under $41 million per school ($40.986 million), up slightly from $40.4 million per school the year before. The revenue distribution does not count a total of $23.1 million retained by SEC schools that played in bowl games after the 2016 season.

Up!  Up is good!

Dig a little deeper, though, and you’ll see the key word in that quote isn’t directional.  It’s “slightly”.

SEC revenue distribution took an enormous leap upward after the debut of the SEC Network in August 2014. The 2015 calendar year was the first full year for the network, taking each school’s SEC revenue from $20.9 million for the 2013-14 to $32.7 million per school for 2014-15 and $40.4 million last year.

When you’re used to seeing multi-million dollar bumps in revenue year-over-year, a few hundred thousand ain’t gonna feel the same.  Not even close.  No, sir, not when you’ve got ever-enlarging coaching contract terms (with their attendant buyouts, heh), facilities arms races and the general ego trip with the Big Ten over which conference’s financial Johnson’s bigger to handle.

Rabalais writes, “Such huge gains probably could not be expected again this year. Still, SEC revenue distribution has increased every year since 1980”, which sounds like a sound bite tailored perfectly for Greg Sankey’s use, but I have a hard time believing it’s going to mollify school presidents over the long haul.  Which means… well, if you’ve followed SEC football long enough, you probably know exactly what it means.


Filed under It's Just Bidness, SEC Football

6 responses to “I sense a crisis is in the making.

  1. Cojones

    Since UGA was in the playoffs and played an extra game (along with ‘Bama) last season, does that change our income upwards more than slightly from last year?


  2. Hmmm … the quandary that exists for the suits is now that the TV money may be at risk of slowing down and they need to go back to the season ticket holder well what are they good no to do to make the season ticket holders’ experience worth the increased cost.

    The sport is getting close to an economic tipping point.

    Liked by 1 person

    • Junkyardawg41

      I think that is the bottom line. If TV money is stagnant and program expenses continue to rise, you will see a decrement of support for non revenue sports and a rise of contributions and ticket prices. Supply and Demand are going to meet somewhere with diminishing returns on ticket/contribution increases.


    • lakedawg

      Agree completely EE, can see mine coming probably after the 19 season. Do want to see a decent home schedule that year, but the burden of 8 season tickets getting to heavy.


  3. Napoleon BonerFart

    Welcome to the SEC, Minnesota!

    Liked by 1 person

  4. The Georgia Way

    Rest assured, we have already petitioned the SEC for our cut of Mississippi’s forfeited postseason share.