An AD’s gotta do what an AD’s gotta do. Even when the AD shouldn’t.

Interesting tidbit from David Ching:

However, some attendance increases could generously be described as misleading.

For instance, Akron’s average home attendance improved by 9,232 per game in 2017, but that was hardly the result of enthusiasm over Terry Bowden having led the Zips to a 7-7 record and a spot in the Cheribundi Tart Cherry Boca Raton Bowl.

The Akron Beacon Journal in 2015 reported on the school’s practice of buying up thousands of its own tickets every other season to comply with a 2002 NCAA stipulation that all football programs average 15,000 paid or actual attendance over a two-year period in order to remain in Division I.

As a result, Akron’s attendance yo-yos wildly on an annual basis. The Zips’ reported average attendances over the last six seasons: 19,569 (2017), 10,337 (2016), 18,098 (2015), 9,170 (2014), 17,850 (2013) and 9,275 (2012).

They really need to start culling some teams from the D-1 herd.

By the way, if you’re wondering who’s paying for that…

With the university subsidizing the football operations by about $8 million, it’s not good that fans and their much-needed cash are staying away from games.

That has forced the university — already making annual debt payments of $4.3 million on the stadium — to dip deeper into its own pocket to drive up attendance artificially.

College football makes some people do stupid things.  It’s worse when the stupid ones are the administrators.


Filed under College Football, It's Just Bidness

10 responses to “An AD’s gotta do what an AD’s gotta do. Even when the AD shouldn’t.

  1. Sean

    This seems like a no-brainer. The NCAA shouldn’t allow any school to buy tickets to artificially inflate attendance numbers.

    As I write this, I realize that if they thin the herd, then ADs will have the ability to say: “We couldn’t schedule a D-1 school because there aren’t enough, so we scheduled Austin Peay instead.”


  2. gastr1

    Yet, when you see the chart that was linked the other day– football, $93,000,000 in revenues, all other sports, about $12,000,000, I think– it’s really no wonder why they do these things. Akron might be tomorrow’s UCF and win their own natty, and the revenues really will roll in then…at least that’s the pipe dream, anyway.


    • I think UCF is still heavily subsidized. In fact, my understanding is that teams in the American are the most heavily subsidized of all…….which would make sense because they are the closest to the Power 5 and probably think their salvation is just over the hump.


    • it’s quite amazing actually: the university of Memphis just broke ground on a new indoor practice facility and also wants to fire their basketball coach at the cost of about $10million. And there is no such thing as a reserve fund or money in place. All of this is or would be heavily financed. Totally insane.


  3. Russ

    These are the stories that really highlight the insanity of our obsession with sports.

    Liked by 2 people

  4. I wonder how much “athletic fees” have increased to the Akron student body to cover this. I wonder if someone could do a study (StatDawg) of the effect of student athletic fees/subsidies on student loan debt. I bet a well designed study would be eye-popping to a variety of constituencies.

    Of course, when the AD was asked about it, he would say, “Math is hard.”


  5. DawgPhan

    UGA students are still kicking in fees to the athletic department, no?