Currently, a substantial portion of the money generated by athletes is flowing to both school administrators and coaches. What the coaches receive illustrates the problem. An NBA coach tends to be paid only about 2.4% of an NBA team’s revenue. A top men’s college basketball coach, though, tends to receive about 27.1% of their team’s revenue. If college coaches were paid the same share of revenue as we see in the NBA, a coach like John Calipari would see his pay go from more than $7 million to less than $700,000.
And this is why true reform is probably not coming to the NCAA anytime soon.