Honestly, just shoot me. Now.
The overarching question to Wednesday’s esports panel hosted by the Big 12 is one that one day could potentially result in millions of dollars for athletic programs.
During the 90-minute discussion including Big 12 commissioner Bob Bowlsby and knowledgeable people on the fast-growing industry, the panel wondered if a university’s esports program made sense to be governed by the NCAA. Mavs owner Mark Cuban, who sat two seats to Bowlsby’s right inside a ballroom at The Statler hotel in Dallas, didn’t think so.
And while Bowlsby believes esports do not align with traditional athletics, he’s aware of a potential payoff. For schools who are always looking to find ways to increase revenue, the topic is certainly worth exploring as esports continue to gain steam.
The last paragraph is college athletics these days.