Deserve’s got something to do with it.

For mid-majors, it sounds like TV money is the new playoffs.

According to the records, the American earned $42.179 million in postseason tournaments, including money generated from the NCAA Tournament, revenue from appearances in bowl games and a share of the College Football Playoff as mandated by the playoff management group.

The league received more than $20 million in revenue from its television and radio rights shared over a variety of networks, including ESPN and CBS Sports. The conference’s current media rights deal ends in 2020.

“The real game-changer for us would be TV because we’re just not getting anywhere near what we deserve in TV,” American Athletic Conference commissioner Mike Aresco said. “It’s a throwback to that five-year ago period when we were very unstable and the whole situation was unstable and that’s just not remotely true now.

“I think at the time, I don’t think anyone realized how powerful our schools could become. We’ve established ourselves as a nationally relevant and respected conference and now it’s a question of making sure that results in a TV deal that we need to keep this going. It’s a mixture of exposure and revenue.”

I do not think “powerful” means what you think it means, brother.

Checking the NCAA attendance figures, here’s what the AAC brought to the table last season:  sixth in per game average, almost 20,000 fewer than the fifth-place ACC, which was a drop of almost 3,000 per game from the previous year; Central Florida, its conference champion, playing an undefeated season in a large metropolitan area, mirrored the conference overall in drawing 20,000 fewer fans per game than the 30th-ranked Oklahoma State Cowboys did.

The same story is repeated with television broadcast ratings.

You want more money?  You need more eyeballs.


Filed under It's Not Easy Being A Mid-Major

6 responses to “Deserve’s got something to do with it.

  1. Bulldog Joe

    To be fair, the PAC-12’s TV ratings suck, too.


  2. Bright Idea

    Aresco sees they’re adding bowl games so his games must be worth more, right?


  3. UCF is the country’s largest university by undergrad population in 2016 from US News & World Report. The fact that the Big XII wanted nothing to do with them when they went and got West Virginia should speak volumes.

    As you say, it’s not easy being a mid-major.


  4. Macallanlover

    Unimpressive, but not surprising, by the self-declared MNC. 🙂 What a joke they have made of themselves, just when they had a chance for respectability in their best season ever. Sad. 😦


  5. DawgPhan

    With the addition of new bowls and the Pac12 saying no to 5-7 bowl teams, ESPN is going to want to lock in those premium mid majors. They are worth more and should try and get it.


  6. Mayor

    The thing that stuck out to me from this is how lousy the ACC is doing. Let Clemson and FSU into the SEC and let’s become the Power 4.