Georgia Tech’s move to Adidas as its apparel provider has come with widespread anticipation and approval. There is at least one small cost to the changeover from Russell Athletic, which becomes official Sunday.
Buzz will no longer wear his trademark Converse Chuck Taylor All Star sneakers. Come football season, Buzz’s feet will be adorned in custom Adidas sneakers, part of the company’s efforts to make its three-stripe brand as visible as possible.
For Tech fans bound to tradition, it may be a defeat at the hands of commerce.
I suppose clown shoes are out of the question… unless Adidas has a better sense of humor than I suspect.