Or, perhaps more accurately, what they want you to think it means.
There’s no money. Also as a part of that article, a stunning stat about the AD:
Michigan, for example, employed 253 people in its athletic department at an average salary of $73,382.64 in 2010-2011, per state records. Just seven years later, in 2017-18, there are 368 employees (up 31.3 percent) at an average salary of $99,310.58 (up 26.1 percent).
Simply by maintaining 2011 levels of staffing—sure you can have that raise, AD employees—Michigan would have 11.4 million dollars left over annually, or 116,000 dollars per scholarship revenue sport athlete. They’d have 12k per athlete, period, including walk-ons.
I’m shocked, shocked that there’s bullshit going on here.