The Kirby Effect

According to this, Georgia now ranks first in the SEC in men’s recruiting expenses (h/t).  The amount totaled $2,783,010 during the 2016-17 season, according to the latest numbers from the U.S. Department of Education.

More significantly, that figure represents a whopping 54.65% increase over what Georgia spent in 2014-5.

At the time of Richt’s firing, I posted this.

If you manage an SEC football program, there’s a difference between being committed to winning and being financially committed to winning. Everybody wants to win. The hard part is figuring out how to allocate resources to make sure that happens. And, no, that doesn’t mean spending money like a drunken sailor. (We’re looking at you, Tennessee.) It simply means that if you think your rightful place is among the Alabamas, Floridas and LSUs of the world, you’d better take a hard look at what they’re doing and make sure you’re giving your coaching staff the opportunity to keep up with them.

I’d say they’re doing that, and doing it well.


Filed under Georgia Football, Recruiting

22 responses to “The Kirby Effect

  1. spent $600,000 more than Tennessee at #2, a little surprised by that, we are an outlier, if it weren’t for the results we would be getting close to drunken sailor territory


    • Bulldog Joe

      It would be interesting to see how much of that UT Warren Buffett money was spent ‘recruiting’ coaches and ADs.


    • “if it weren’t for the results”…That being the operative phrase. We were in a deep hole when Kirby took over, as compared to Alabama. If we keep things up through the end of this year, that hole will be filled and damn near turned into a hill 3 years into Kirby’s tenure. That’s nothing short of incredible. Money well-spent.


  2. Bright Idea

    If the program continues to win recruiting expenses should level off. The effort of this staff and the visits obviously cost big bucks.


  3. Uglydawg

    As a former “drunken sailor”, I’ll tell you most of it was money well spent.
    Tennessee should have to spend more. They really have no choice.
    Pruitt won’t take this sitting down.
    And this is where hiring Fulmer as AD will show to be a good move. I doubt he’ll flinch at requesting the money.
    The whole of the UT governing and admin bodies are beholden to him. The last thing they want is Fulmer complaining to the hillbilly hoard that UT won’t be great again because they can’t get the financing to keep up with UGA and ‘Bama. After what they’ve been through, they’ll cough up any amount requested and even round it up to the nearest dollar.
    They won’t have any choice. UT is going to do whatever CJP and Fulmer tell them to do.


  4. DawgFlan

    $2.8 Million to get top 3 recruiting classes = money well spent. Good on Kirby. For the UGA AD, does having to spend more money count as an “unintended consequence” of the (forced) Smart hire?


  5. Hogbody Spradlin

    For a little history, in the late 70’s, Norm Sloan at N.C. State said his men’s basketball recruiting budget was about $75,000, and got in a dig at UNC by pointing out that the Tar Heels recruiting budget was about $110,000.


  6. Bulldog Joe

    Negotiating leverage is a wonderful thing if you know how to play your hand.


  7. Jim

    Being given the financial support and knowing how to use it are two very different things. Same with the support staff that Richt supposedly never got the benefit of

    That support should not be granted if you aren’t confident the recipient will know how to use it. Richt wasn’t given the support because he coached a team instead of running a program. Yuge difference. You could have given Richt and unlimited budget and unlimited support staff and it wouldn’t have changed the result, IMO


  8. Cojones

    We are spending money like a drunken sailor and just wasting the rest.

    Think I’ll update this meme to “spending money like a drunken SC judge in waiting”.


  9. atlasshrugged55

    Do I sense another UGA fundraising opportunity? The Bag Man fund.


  10. CB

    Kentucky outspends Florida = biggest shocker on the list imo


  11. Macallanlover

    As with Big Pharma companies, spending aggressively on R&D (Recruiting and Development) is the only way to get the huge Return on Investment spending. Bama certainly paved the way and provided the blueprint; Kirby had a front row seat.