According to this, Georgia now ranks first in the SEC in men’s recruiting expenses (h/t). The amount totaled $2,783,010 during the 2016-17 season, according to the latest numbers from the U.S. Department of Education.
More significantly, that figure represents a whopping 54.65% increase over what Georgia spent in 2014-5.
At the time of Richt’s firing, I posted this.
If you manage an SEC football program, there’s a difference between being committed to winning and being financially committed to winning. Everybody wants to win. The hard part is figuring out how to allocate resources to make sure that happens. And, no, that doesn’t mean spending money like a drunken sailor. (We’re looking at you, Tennessee.) It simply means that if you think your rightful place is among the Alabamas, Floridas and LSUs of the world, you’d better take a hard look at what they’re doing and make sure you’re giving your coaching staff the opportunity to keep up with them.
I’d say they’re doing that, and doing it well.