Today, in money talks and bullshit walks:
The famous Clemson Tiger Paw could soon make its way onto advertisements for beer.
During the university’s quarterly Board of Trustees meeting this month, the trustees agreed to allow JMI Sports LLC, the official multimedia rights and corporate sponsorship partner for Clemson, to explore using the university’s trademarks in conjunction with a “drink responsibly alcohol related athletics sponsorship.”
In the past, the university has partnered with MillerCoors and Anheuser-Busch for radio ads related to responsible drinking, but this will be the first time the school’s visual marks could be put to use.
Now, JMI Sports has university permission to talk to “branded malt beverage” companies to see if any want to strike a deal to use the Tiger Paw on ads, with the requirement that an educational “drink responsibly” message is visible, according to the plan outlined by JMI Sports.
Dan Radakovich, Clemson’s athletics director, is hopeful that a partnership will emerge which is beneficial to the university, the beverage company and JMI.
“I think in the collegiate landscape there are an awful lot of these partnerships at very fine institutions across the country,” Radakovich said. “They have been done very well and very tastefully at other other institutions.”
No doubt the paychecks will be very classy, Dan. You’ll fig leaf your way through hypocrisy, too.
Radakovich emphasized that exploring a deal for advertising is “in no way a step toward selling alcohol in the stadium.”
Tom Stultz, the president of JMI Sports, said that no alcohol ads will be targeted to people under the age of 21.
Well, okay, as long as your hearts are pure, I’m sure this will further Clemson’s academic mission, which is what college sports are all about today.