Today, in money talks and bullshit walks:

The famous Clemson Tiger Paw could soon make its way onto advertisements for beer.

During the university’s quarterly Board of Trustees meeting this month, the trustees agreed to allow JMI Sports LLC, the official multimedia rights and corporate sponsorship partner for Clemson, to explore using the university’s trademarks in conjunction with a “drink responsibly alcohol related athletics sponsorship.”

In the past, the university has partnered with MillerCoors and Anheuser-Busch for radio ads related to responsible drinking, but this will be the first time the school’s visual marks could be put to use.

Now, JMI Sports has university permission to talk to “branded malt beverage” companies to see if any want to strike a deal to use the Tiger Paw on ads, with the requirement that an educational “drink responsibly” message is visible, according to the plan outlined by JMI Sports.

Dan Radakovich, Clemson’s athletics director, is hopeful that a partnership will emerge which is beneficial to the university, the beverage company and JMI.

“I think in the collegiate landscape there are an awful lot of these partnerships at very fine institutions across the country,” Radakovich said. “They have been done very well and very tastefully at other other institutions.”

No doubt the paychecks will be very classy, Dan.  You’ll fig leaf your way through hypocrisy, too.

Radakovich emphasized that exploring a deal for advertising is “in no way a step toward selling alcohol in the stadium.”

Tom Stultz, the president of JMI Sports, said that no alcohol ads will be targeted to people under the age of 21.

Well, okay, as long as your hearts are pure, I’m sure this will further Clemson’s academic mission, which is what college sports are all about today.


Filed under Clemson: Auburn With A Lake, I'll Drink To That, It's Just Bidness

12 responses to “Tasteful

  1. Hogbody Spradlin

    Having the G_dly Dabo as head coach adds a nice flavor to the irony.


  2. ASEF

    Lol. The #1 advertiser for the Greenville/Spartanburg sports talk affiliate in the afternoon and rush hour slots is a drumroll lawyer specializing in DUIs.

    What could possibly go wrong here?


    • Hogbody Spradlin

      I know your point was different, but it seems lawyers are now the number one advertisers on TV, radio, the internet, and in the disappearing yellow pages. That doesn’t sit quite right with this lawyer. There just isn’t that much real litigation out there.


      • JCDawg83

        It has nothing to do with litigation, the lawyers doing the advertising are primarily interested in getting 40% of small bodily injury settlement checks from insurance companies. The lawyer is planning on having his office send a letter to an at fault driver and their insurance company and getting a quick settlement. The vast majority will not go to court under any circumstances.


  3. Uglydawg

    How ironic after yesterday’s posts concerning USCe’s fans’ and their irresponsible drinking.
    Also, I think having the Clemson Paw associated with your product will hurt your sales all over the SE, outside of the immediate Clemson area and especially in ACC towns.
    How well would a beer with the GT Yellow Jacket associated with it sell in Athens?
    Then again, most of us have bought Gatoraide.


    • PTC DAWG

      I don’t buy Gatorade if I have options, but it doesn’t have a Gator logo prominently displayed either…

      Your point stands about Clemson logo beer, limited market, dumb not to sell at the games…


  4. NoAxeToGrind

    Beer and malt liquor exactly describe the Klempson fan base. The majority of them have never heard of a martini or the finer things in life.


  5. The Dawg abides

    Maker’s Mark has put out some pretty cool UK bottles.


  6. Morris Day

    Somebody needs to get the UGAA hooked up with Southern Brewing in Athens. I picked up their “Red & Black” Berliner Weisse back in September. It was mighty tasty. A big old Georgia G with a “drink responsibly” message would fit right in on the packaging!