“2017 National Champions”? Sure, bless their hearts and all, but I think Andy Staples is right about this:
That’s what makes UCF athletic director Danny White’s decision to go all-in on the national title claim such an ingenious move. You may hate it, and you may hate UCF for it. But love it or hate it, you have a strong opinion about UCF. How many strong opinions do you have about Fresno State? About Houston? About Toledo? You care about UCF, even if you feel negatively about the Knights. You know who they are, and that matters a lot to them. Brand awareness is half the battle, and White has done more in months to conquer that half than most ADs at that level do in their entire careers.
Is Central Florida going to be a factor in a four-team playoff setting? Nah. Is it going to be part of the playoff expansion discussion? Most likely.
And that’s half the battle right there.