Is this good? I don’t think this is good.
The Big 12 is in the marketplace with three of its conference championship football games, including one that kicks off in just 11 months.
The conference has been shopping the 2019, 2021 and 2023 games to media companies over the last several months after Fox told Big 12 officials that it was not interested.
The Big 12 had hoped that Fox, one of its two primary media partners, would pick up the rights to the championship games in the odd-numbered years. Fox carried the 2017 game as part of a mediated settlement around conference expansion, paying about $25 million for its rights. But the network and the conference could not come to terms on the other three available games. Sources said the last offer made to Fox valued the game in the high teens.
Maybe slapping a conference title game on after a round robin regular season schedule for the purpose of getting that last bit of selection committee attention isn’t such a great marketing strategy.
These guys keep telling themselves they’re geniuses despite all evidence to the contrary.