Et tu, broadcast partner?

Is this good?  I don’t think this is good.

The Big 12 is in the marketplace with three of its conference championship football games, including one that kicks off in just 11 months.

The conference has been shopping the 2019, 2021 and 2023 games to media companies over the last several months after Fox told Big 12 officials that it was not interested.

The Big 12 had hoped that Fox, one of its two primary media partners, would pick up the rights to the championship games in the odd-numbered years. Fox carried the 2017 game as part of a mediated settlement around conference expansion, paying about $25 million for its rights. But the network and the conference could not come to terms on the other three available games. Sources said the last offer made to Fox valued the game in the high teens.

Maybe slapping a conference title game on after a round robin regular season schedule for the purpose of getting that last bit of selection committee attention isn’t such a great marketing strategy.

These guys keep telling themselves they’re geniuses despite all evidence to the contrary.

54 Comments

Filed under Big 12 Football, Fox Sports Numbs My Brain, It's Just Bidness

54 responses to “Et tu, broadcast partner?

  1. Hogbody Spradlin

    Pray tell, have we reached saturation? Negative marginal return? If Texas vs. Oklahoma can’t impress a network for future negotiations, then the Big 12 is in trouble.

    Like

  2. Bright Idea

    Since TV runs college football is this more fodder for eliminating conference championship games?

    Like

  3. moe pritchett

    This Big12 guys. They’re such kidders.

    Like

  4. Other than Texas, the brand recognition of the Big 12 for football sucks. Sure, Oklahoma plays an exciting brand of offensive football, but does anyone nationally care?

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    • JCDawg83

      I think the same argument could be made for every conference. College football is a regional game with regional appeal. The Big 10 has Michigan and Ohio State and everyone else. The SEC has Alabama and Georgia right now and everyone else. The Pac 12 has USC and Oregon and everyone else. The ACC has Clemson, period.

      TV is trying hard to make college football a national thing like the NFL and I don’t think it’s going to work.

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      • I’m talking about marketable brands not who’s good or not.

        SEC – Bama, UGA, TAMU (maybe), UF, LSU (maybe)
        ACC – FSU, ND (Clemson isn’t a marketable brand, but I’m putting ND in there because they play 5 ACC games)
        B1G – aOSU, Michigan, PSU
        Big 12 – Texas (Nebraska would be if they had stayed in the B12)
        Pac 12 – USC, UCLA, Oregon (only because of Nike)

        You’re right. College football is a regional sport, and that has been its appeal. The problem is that everything the powers that be are doing is trying to rip that out.

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        • Otto

          Nationally I’d say more care about OU than Texas. Texas is routinely overrated,

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          • It’s not about whether Texas is overrated or whether OU plays better football. It’s all about what sells from a brand standpoint. Both programs are traditional blue bloods, but the Texas brand generates the cash for the Big 12.

            The Big 12 would collapse if Texas left … it wouldn’t if Oklahoma left.

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            • Otto

              Texas would collapse if OU left. I have spent time on multiple forums and OU routinely gets more conversation than Texas. Yes Texas has the negotiating power but the villain makes the hero. Texas would be winning a conference of nobodies without OU, and OU routinely wins the Big12. OU playing UCLA would get more talk than Texas playing UCLA.

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              • Otto

                To expand… Texas and the SWC needed the Big8. Texas without OU is the biggest program in a state which is its own region which does give it national presence. However Texas needs OU to be marketable on a scale outside of people from the region.

                OU had the Heismans (often a production of national interest) and before Saban came to Bama the most AP titles (again media). For decades OU/Nebraksa was the only game nationally that could challenge Michigan/anOSU for media superiority look at the comments below. USC/ND would likely be 3rd biggest in term of publicity for the period from WW2 to the eventual fallout from UGA and OU winning the lawsuit against the NCAA.

                OU needs Texas for talent which means the Red River game. OU is iconic and at times polarizing which gives it a level of interest even from people who dislike the program.

                I do believe the OU could move to the SEC, replace Texas with A&M in the Jerry Dome and hardly skip a beat (sure the D would be on a learning curve). Texas is not a fit for the SEC and without the tiered revenue and bullying conference members would slide into mediocrity.

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        • Otto

          The PAC maybe in the best position in terms of marketing outside of the SEC as Washington, Az St, or Stanford seems to creep into the 3rd spot. Oregon for years was near the bottom of the PAC but Nike funded their rise. The PAC with their scheduling policies both out of conf. and long in conference schedule knock themselves out of the playoffs.

          The Big10 and ACC have the Illinois, Northwestern, Minnesota, Wake Forest, UVa, Syracuse, Pitt which rarely seem to rise above the level of good (Top 25ish) in basketball or football.

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      • Russ.

        I agree. TV wants to “grow the brand” nationally, but CFB has always been a regional sport. That’s what I like about it.

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      • MGW

        The two can’t coexist. To try to nationally brand the sport is the same thing as trying to make minor league baseball popular. Not possible.

        CFB is only a national sport I’m that there is eventually a national champion declared. The only reason people give a damn on a national level is because they are so caught up in their team in their region, and then want to see how they fare against the rest of the country. If you put the cart before the horse, it’s just minor league NFL.

        There’s a limit and if you try to blow the sport up beyond that, you make more money for a few years off people who remember the good times, then fan interest evaporates. That’s where we are now.

        How many years till it’s no longer financially viable to keep the locker room fountains flowing?

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  5. ASEF

    “High teens” is still more than the B12 would get from their cut of an expanded playoff. But dang is that window closing fast.

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  6. Turd Ferguson

    It just means less.

    Liked by 1 person

  7. Go Dawgs!

    I don’t know if we always properly appreciate what we’ve got in the SEC. Unless you land in a mid-tier bowl game we never have to watch one of our games on Fox. And that’s outstanding.

    Liked by 2 people

    • Russ.

      My wife is a Texas alum so I watch a lot of Longhorn games. I hate Fox Sports usually but have to admit that Gus Johnson screaming about a 5 yard gain has grown on me. Which is strange because I can’t stand Scott Howard screaming about a 5 yard gain. YMMV.

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      • Tony Barnfart

        Modern radio people are such a let down. They literally can’t get over the mental hurdle of remembering that the people they are talking to CANNOT see the action. Reminds me of the scene in Major League when the main guy passes out drunk and the understudy / color guy steps in with “Fly balllll………caught.”

        If we can’t see the action, why must your voice frantically keep up with what is unfolding in front of our eyes ? When you allow/force your voice to keep up with the play in real time you leave out important descriptive details that paint the picture……We can’t see it ! What is wrong with finishing your description of the play 2-3 seconds after it actually ends and making sure it’s a very good descriptive call of the play ?

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        • Tony Barnfart

          *your eyes.

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        • Go Dawgs!

          The difference between the great radio play-by-play guys from the past and the people doing the job today is that today’s voices are constantly aware of the fact that they’re trying to live up to something and they’re intentionally trying to make a great call. Munson and the other classic college voices all the great baseball play by play men were just calling them like they saw them, telling you what happened, and allowing the moment to be as big as it was or as it wasn’t. They weren’t trying to manufacture a call. Scott Howard is a good person and I love his devotion to UGA, but the man is trying…. so… hard.

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          • Otto

            It isn’t just radio, TV analysts were far better too. Everything has to be a hype or a yell and they are more interested in giving a human interest story than the X’s and O’s.

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        • Got Cowdog

          Because there was only one Munson.

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        • Trbodawg

          A few years ago, I was in the car and could only pick up an LSU game (don’t remember the opponent) The announcers were even great homers, but their descriptions of the play left a lot to be desired. ” Did you see that?” ” I can’t believe what we just saw” ” I’ve never seen anything like that” on and on for 10 minutes. Never once told me what they’d seen, but it was the greatest/worst play call in the history of LSU Football. .

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  8. GruvenDawg

    Big 12 needs to look into long term viability for the conference (nil) and be proactive in getting it’s member institutions into the other conferences.

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    • Mayor

      ^^This. If not, OU or Texas will leave and catch everybody else flat-footed. Then the conference will collapse and half will have nowhere to go.

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  9. W Cobb Dawg

    Have they thought about moving the game to Atlanta? Worked for MLS.

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  10. Otto

    The Big12 is in an interesting position, Univ. of Texas greed and the tiered distribution of revenue ran off 2-3 (Nebraska, A&M (can’t say they haven’t made waves in the SEC in vried ways, and Colorado.. the possibly 3rd) nationally marketable programs. They continue to double down on these policies. They had to take WVU a program that doesn’t geographically fit to be their 10th member and have few options which geographically fit to expand.

    It is a shame, if they had taken a more SEC approach to splitting revenue, and kept a cross division rivalry in OU/Nebraska they could have been a power.

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  11. Tony Barnfart

    I thought more people were interested in sports with an expanded playoff ? http://www.sportsmediawatch.com/2019/01/top-sports-audiences-2018-list/#nonnfl

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  12. Mick Jagger

    I miss Oklahoma- Nebraska being a special game. When that ended, college football changed (for the worse).

    Liked by 2 people

    • dawgtired

      It is weird that Nebraska moved to the B10. It hardly seems they exist anymore, if not out of place. They need to start winning that conference.

      It’s good for the B12 that Texas is starting to challenge OU again. The lack of competition makes a conference boring.

      Liked by 1 person

      • Otto

        I think Nebraska would be a casualty of change as they are not in a talent hotbed and kids don’t want to go to the middle of nowhere. However not having a marketable rivalry in OU which for decades was one of the biggest if not biggest games nationally damaged the Big12 and really started the downfall of Nebraska.

        I fear Nebraska will become one of those programs who current generations hear was once great much like hearing about Red Grange and Illinois or one of the other programs which were dominant between WW1 and WW2.

        Liked by 1 person

  13. Macallanlover

    It is definitely a marketable product, FOX is just more about the NFL. The major factors hurting it becoming a high dollar property are the late timing, the guarantee of it being a “replay” of a game played during the season, and the competition with other championship games that weekend. There are already 3 games played that Saturday, maybe they should offer a Friday night competition against the PAC12.

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  14. Rocketdawg

    The Big 12 is at a crossroads as a conference (as is college football in general in my opinion). They need to invite Houston, UCF, USF, and Boise St and go to a 16 team mega conference with 2 divisions (or 4 pods) and have a true championship game or risk being raided by the other conferences when the next round of realignment happens. I could see OU and Okie St coming to the SEC, Texas,TCU, Baylor, and Texas Tech headed out to the Pac-12 and Kansas and KState going to the Big 10. Sorry Iowa St and WVU you are on your own.

    Realignment would put the SEC, PAC-12, Big 10, and ACC (forcing ND to become a full member) at 16 teams each which naturally segues into the 8 team playoff everyone has been clamoring for since the 4 team playoff started.

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    • Otto

      I admit I have been interested and at times think this model is unavoidable.

      However, the P5 conferences have not been willing to pull the trigger and I believe they are scared of the lawsuit which would follow from the group of 5 conferences.

      I do think the Big12 may have made an error in not going after FSU and Miami when Mizzou and A&M jumped to the SEC.

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      • Otto

        Further the group of 5 may have an odd ally in their law suit in ND which also puts a major network in the center of the fight.

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    • Doug

      I was just thinking something very similar. Why doesn’t the Big 12 just add Houston and UCF (which both of them would leap at in a heartbeat)? Legitimize their conference’s name and title game in one fell swoop, and silence UCF’s little-brother whining once and for all . . . how fricking hard would that be?

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      • Otto

        Do they bring more revenue than they would take?

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        • Doug

          Not sure, but they’re both massive institutions (>40,000 students apiece) in massive metropolitan areas. Houston wouldn’t bring many additional eyeballs to the B12’s existing media footprint, but UCF definitely would. And for at least a few years, the novelty of the whole “let’s see how UCF does against a real conference schedule” thing would be a draw.

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  15. UGA '97

    Big 12 champ game eliminate’s the weakass match ups like the ACC and Big 10 trotted out this year. Since the Longhorn Network is dying, Fox is holding serve until that contract is up.

    Like