#2 Georgia $129.0 million
This was the Bulldogs’ so-close-to-a-championship season ruined by Tua Tagovailoa’s overtime strike. Few saw the run to the CFP title game coming after Kirby Smart’s 8-5 year in 2016. But if you had to name the epicenter urban locale of college football, it’s probably Atlanta. If you had to name a state, probably GA. Everyone in the vicinity got very excited about the Dawgs to the tune of an $84.1M profit. UGa jumped 5 spots from the 2016-17 list.
Number two in football revenue and, more importantly, number two in football profit, is all anyone at Butts-Mehre genuflects to. Winning may be nice, but it’s a means to an end.
Pat yourselves on the back, peeps. He couldn’t do it without you.