“The Wolfpack want to drive as much revenue as possible while remaining fan friendly.”

Well, don’t we all.

It’s just funny how it seems like there’s a lot more thought put into being wallet friendly…

Old Hat came back with ideal price points for different areas of the stadium to ultimately allow NC State to optimize revenue, donations, and capacity. One key finding from the survey data was that fans understood NC State’s price points, as they were consistent with other entertainment options in the area. Of the 4,500 responses received, only 27 mentioned ticket price as an area that needed improvement at NC State.

… than fan friendly.

Most comments in the fan survey were related to overall fan experience. For example, some fans mentioned difficulties finding their way to certain parts of the stadium. That direct feedback helps Hargis and NC State craft policies that better adapt to their consumers’ needs.

“We, as employees, really know our way around the stadium, as do a lot of our season ticket holders,” Hargis remarks. “But for our single-game ticket buyers, it could be more difficult. So putting up some additional signage might be a good opportunity for us, as well as adding some concessions options for fans with more specific dining preferences or allergies.”

“Wolfpack fans, you may pay more, but at least you’ll have an easier path to finding your seat” doesn’t sound like the kind of sales pitch that will encourage fans not to stay home to watch, but, then again, I’m no marketing guru.

Does college football sound like it’s in trouble a little?  Sure does to me.



Filed under ACC Football, It's Just Bidness

2 responses to ““The Wolfpack want to drive as much revenue as possible while remaining fan friendly.”

  1. Do the idiots get it? Even the people with grounds passes at the Masters are treated to an outstanding experience rather than just a wallet to be exploited as much as possible.