Okay, first of all, this is a dumb comment.
“If anybody thinks we can hold on to this model, which has probably never worked as intended, they’re dreaming.” [Emphasis added.]
Dude, you’re dreaming. The schools and the NCAA are fighting tooth and nail to preserve the status quo precisely because it is working as intended. At least for them, and for them, that’s all that counts.
That being said, this, if representative, should be an unsettling narrative.
The public increasingly agrees. A 2017 Seton Hall Sports Poll found 60 percent of people think a scholarship is sufficient compensation for college athletes, down from 71 percent in 2013. Forty percent believe athletes are exploited by not sharing in the revenue they generate, the highest number in the poll’s 10 years.
The NCAA may ignore a lot of things, but when it comes to cash flow, that’s one eagle-eyed bunch. I imagine there’s concern over losing the narrative in the court of public perception, but the problem comes in devising a feel-good strategy to overcome that. The NCAA doesn’t do proactive well.