Maybe this is why the NCAA is fighting Judge Wilken so hard.
Right now, the NCAA falls under the charitable exemption in the Internal Revenue Code for educational institutions. But if the entertainment provided by the NCAA is not provided by amateurs, it is really no different from entertainment provided by media companies like ESPN or Amazon, which are not tax exempt.
It is doubtful that college-sports fans tune into the NCAA basketball tournament for educational purposes…
Honestly, I’m surprised the NCAA hasn’t marketed a pitch like that yet.