“Under Collins, Georgia Tech appears to want to be the coolest program in the sport.”

Good luck with that, fellas.

Not many coaches have their lead graphic designer in on staff meetings, but fewer — if any — spend the kind of time Collins does working directly with the man everyone calls Morpheus.

(Why Morpheus? Because, according to Suddes, “When you go into his office, he’s tied into the Matrix.” His real name, for the record, is Santino Stancato, and his title is brand manager.)

Morpheus and Collins are peas in a pod.

Part of me thinks that following after a decade of the genius, Collins has to throw whatever he can against the wall to generate some life again and see what sticks.  I can hardly blame him for that.  But the other part of me wonders whether embracing your inner Dragon*Con is really an effective way to promote Georgia Tech football.  Assuming there is an effective way, that is…


Filed under Georgia Tech Football

15 responses to ““Under Collins, Georgia Tech appears to want to be the coolest program in the sport.”

  1. Corch Irvin Meyers New USC Trojans Corch (2020)

    Yeah, I’m not gonna make fun of them for this stuff. Not the Waffle House or 404 or whatever. Look, Collins is already doing more for Tech than I honestly thought he ever could. We know he’s a pretty good coach, from his time at Temple. Now we see that he’s also a pretty great recruiter, for Tech, which is something I thought I never would see. They won’t finish the 2020 class where they’re ranked right now, but if he stays in the top-25 for recruiting, AT TECH, then he deserves our respect, for all the same reason as the genius deserved our derision.

    There’s no reason that Tech, being in Atlanta, shouldn’t be in contention for that shitty division every year. It looks like Collins is going to do that for them. A better Tech team that we beat only makes us better. So I say, congrats to them. This may actually be a real rivalry again, and not just a historical rivalry, which is what Mark Richt made it because of his total ownage of the NATS.


    • JCDawg83

      Collins has to do something to create some sort of excitement around tech football. He’s doing all he can before the season starts because he knows that is when reality is going to punch tech and it’s “fan base” in the face. As the losses add up he is going to have a tough row to hoe. He can’t throw the players under the bus or he will alienate recruits who see a coach blaming losses on the players. He can’t put too much of the blame on the coaches because recruits will not want to play for a coach who admits he isn’t doing a good job.

      I think the nerd faithful will give him three years before they turn on him if he isn’t winning. Collins might want to be a little careful about going too over the top on the “image” thing. He probably doesn’t want to set expectations too high for the first couple of seasons. All the tech fans bashing Johnson probably need to remember he was 6-3 in bowls and generally fielded a competitive team. Like a mechanic friend warned me years ago when I wanted to replace a carburetor on a truck, “sometimes the shit you get is worse than the shit you got”.

      Liked by 1 person

      • Corch Irvin Meyers New USC Trojans Corch (2020)

        Remember, he doesn’t have to do anything more than actually be competitive in his division year-in-and-year-out.

        He should be able to do that at Tech with better recruiting, a more modern offense, and better defense.


  2. Milledge Hall

    Buch Jones 2.0
    That shit don’t win games. It’s window dressing for the 2-10 debacle that waits.


  3. 81Dog

    The coolest program in what sport? Humans v zombies? November is coming, nerds. All the Waffle House gear in the world isn’t going to save you from the ass kicking you have coming. Chirp now, while you can.


  4. Muttley

    Counting down to the inevitable anschluss of Georgia tech football and Scientology. They’ll announce it in a Super Bowl commercial and everything.


  5. W Cobb Dawg

    “…coolest program in the sport.”

    You know what’s cool? Those ‘big giant robot camels’ from Star Wars (& Family Guy spoof). If Collins can find a way to get a couple of those I think his chances for a few wins goes up dramatically. Plus, it’s about the only thing he hasn’t tried so far.


  6. Hogbody Spradlin

    Considering that Georgia Tech is the nerdiest brand out there, they’ve got nowhere to go but up.

    Liked by 1 person

  7. Doug

    On the one hand, I kind of agree. Collins has taken on the unenviable task of making GT football glossy and exciting for the first time in what feels like eons, which means he’ll have to try some off-the-wall shit out of sheer necessity. For the moment, he may actually be succeeding in making the Tech Experience something other than a soul-crushing slog, which I gotta admit is a pretty impressive feat.

    On the other hand, if just saying you want to be cool was all it took to make you cool, I wouldn’t have been miserable in junior high and I would’ve woken up next to Brie Larsen this morning. Marketing’s all well and good, but in college football the only sure-fire marketing strategy is Ws. Everything else, whether it’s social-media blasts or DJ booths at practice, is just poking around at the margins. It’s a chicken-and-egg thing—the 404 hashtags and “swag chalices” don’t make the wins happen, it’s the wins that make the marketing ploys look savvy and successful in hindsight. If Collins doesn’t realize that now, it’ll hit him eventually, one way or another.

    Here’s a question: Other than maybe the “turnover spikes,” can any of y’all think of any marketing-type moves Kirby has made in this vein? If he has, they don’t seem to have garnered much attention. But when you go 32–10 and make the national title game in just your first three seasons, you don’t have to worry about hashtags or whether Waffle House is on your bandwagon.


    • Bulldog Joe

      #93KDay was a huge success for recruiting and getting the fans on board.

      Liked by 1 person

    • Corch Irvin Meyers New USC Trojans Corch (2020)

      Again, remember, he’s not in the SEC. All he has to do is be competitive in his own shitty ACC division. With better recruiting and a defense that will be much better because it goes up against a modern offense in practice, he should be able to accomplish just that.

      Liked by 1 person

  8. I thought down sizing the stadium was effective…flag boy was another


  9. Mayor

    Tech is in the weak division of one of the weakest P5 conferences. Yes the nerds have to play Clemmons as an opener and Georgia at the end but look at the other 10 games in between. Tech may surprise people this year.