USF will pay $1 million to dump a logo it spent close to another million to adopt last September.
Branding, for the win.
Filed under It's Just Bidness
One could say it’s a bull market for college football.
Or one could say it’s something else.
Yes it is something else. At one time I worked for a hospital with a little blue man logo. All the marketing folks seemed to do was diddle with the little blue man – color, arms shape, size, it was laughable.
I know adobe illustrator and can start a “you mess with the bull you get the horns marketing campaign starring that guy from breakfast club. I’ll only charge 500k
You gotta be kidding. They decided to not use the one logo that anyone beyond the USF community recognizes as USF?
Ah. Now I see. They stupidly tried to use a logo other than the athletics logo. That article is not well written.
“... Shoot, why does anybody who’s ever won something do it again? Because it’s cool. So, let’s go do it again. Let’s see if we’ve got what it takes.” -- Stetson Bennett, The Athletic, 3/22/22
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