There’s no money to pay the players, edition #36875.

USF will pay $1 million to dump a logo it spent close to another million to adopt last September.

Branding, for the win.


Filed under It's Just Bidness

5 responses to “There’s no money to pay the players, edition #36875.

  1. Bulldog Joe

    One could say it’s a bull market for college football.

    Or one could say it’s something else.


    • HirsuteDawg

      Yes it is something else. At one time I worked for a hospital with a little blue man logo. All the marketing folks seemed to do was diddle with the little blue man – color, arms shape, size, it was laughable.


  2. I know adobe illustrator and can start a “you mess with the bull you get the horns marketing campaign starring that guy from breakfast club. I’ll only charge 500k


  3. stoopnagle

    You gotta be kidding. They decided to not use the one logo that anyone beyond the USF community recognizes as USF?


    • stoopnagle

      Ah. Now I see. They stupidly tried to use a logo other than the athletics logo. That article is not well written.