Business is booming.

Thank you very much.

Revenue generated from Georgia football tickets zoomed up $11.6 million from a year ago.

The Athletic Association reported $33.02 million as of April, a jump from $21.4 million a year earlier, according to figures provided to its board of directors during the spring meeting Thursday at The King and Prince & Golf Resort.

Georgia attributed that to an increase in ticket prices that went into effect for the 2018 season and an additional home game—seven total–last year.

“I think we knew that tickets would sell out,” athletic director Greg McGarity said. “Our track record there with the way our donors have supported us, we’ve always sold out season tickets. They’re gone again. There’s a waiting list. Our fans have just been phenomenal in their response.”

Season ticket holders saw a hike of $25 for power five conference opponents to $75 per ticket and $5 more for other games to $55.

I doesn’t take a particular genius to squeeze a willing market, but I’m sure McGarity would argue that point.  In any event, he’s certainly covered Kirby’s raise.