The league sees what you tweet. Vincent and Chuck Dunlap, the conference’s director of communication, are responsible for monitoring social media on Saturdays in the fall, identifying viral moments surrounding SEC football games. “Chuck might identify, ‘Twitter universe went crazy in Knoxville! What’s going on?’” Shaw says. This begins a process of evaluation that often results in Shaw crafting a statement that might never be published…
… And all SEC officials are part-timers; Shaw himself worked at BellSouth and then AT&T while he served as a head referee for 15 years. The day jobs for SEC refs range from teacher to salesman, from insurance agent to small business owner. The SEC pays its officials about $3,000 a game, Shaw says, but that number can vary.
So the conference feels sensitive enough about the job to track the real time social media outrage of every Tom, Dick and Bubba, yet pays its officials at a level that would make a rational human being question why bother doing a job that motivates the higher ups to track the real time social media outrage of every Tom, Dick and Bubba.
This is what you get when you leave the management of something important to a bunch of cheap bastards.