Gotta admit I didn’t see this one coming.
Georgia athletic director Greg McGarity said UGA and Florida will be discussing whether or not to sell alcohol in general seating areas at the schools’ rivalry game in Jacksonville…
“We could always do what both schools desire to do, (but) alcohol has not been sold in the general seating at Everbank (now TIAA) Field since we’ve played the game there (1996),” McGarity told DawgNation.
“It’s like any other neutral site game, as far as the same deal at Mercedes-Benz Stadium — schools could sell alcohol at professional stadiums,” he said. “So if we wanted to implement we could. It would be something we’d have to agree upon.”
Hell, if making money is the raison d’être for Jacksonville, you might as well make as much of it as you can. (Of course, that increases the revenue gap between staying there and going home-and-home, which probably means the folks in Jacksonville brought it up in the first place.)