Gotta love the NCAA’s flexibility on what amateurism means.
Our ADs have been in support of student-athletes using their name, image and likeness (or NIL) for non-athletic purposes, such as starting-up a business. However, when it comes to compensation to student-athletes for athletically related NIL, the issue becomes more complicated.
As Arizona State President Dr. Michael Crow pointed out at the Knight Commission meeting last month, universities own the intellectual property of their faculty and students if the university provided resources in the invention of new technologies. What rights do universities have with respect to their student-athletes using their NIL tied to their university sport?
… Providing carte blanche Olympic NIL rights to student-athletes without considering the interests of the university is not fair nor equitable, or not even how universities typically handle intellectual property with their faculty and students.
To paraphrase a familiar punch line, when it comes to revenue producing sports, we know what the schools are. They’re just haggling over the fee.
And, yeah, you could say student-athletes are about to get a first-rate educational experience.