TFW “tethered to education” means getting a piece of the pie

Gotta love the NCAA’s flexibility on what amateurism means.

Our ADs have been in support of student-athletes using their name, image and likeness (or NIL) for non-athletic purposes, such as starting-up a business. However, when it comes to compensation to student-athletes for athletically related NIL, the issue becomes more complicated.

As Arizona State President Dr. Michael Crow pointed out at the Knight Commission meeting last month, universities own the intellectual property of their faculty and students if the university provided resources in the invention of new technologies. What rights do universities have with respect to their student-athletes using their NIL tied to their university sport?

… Providing carte blanche Olympic NIL rights to student-athletes without considering the interests of the university is not fair nor equitable, or not even how universities typically handle intellectual property with their faculty and students.

To paraphrase a familiar punch line, when it comes to revenue producing sports, we know what the schools are.  They’re just haggling over the fee.

And, yeah, you could say student-athletes are about to get a first-rate educational experience.

10 Comments

Filed under It's Just Bidness, The NCAA

10 responses to “TFW “tethered to education” means getting a piece of the pie

  1. Good grief. Can’t they just say you can’t wear a university insignia without some level of compensation? Can’t they just get a full release to use the NLI as part of the scholarship?

    These people are just greedy.

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  2. AJ

    Kids should stop playing sports. Would solve your problem.

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  3. RangerRuss

    I don’t concern myself much with player compensation. However, seeing someone make money off Blankenship’s image caught my attention. That is probably the one chance that young man will have to cash in on his popularity and he was denied even one thin dime. Hot Rod should have some legal recourse for compensation. Anyone in those circumstances should.

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  4. Faltering Memory

    That’s what the players get – nil.

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  5. The Dawg abides

    Well a start would be the schools using the player’s NIL for officially licensed merchandise and then giving the athletes the same cut professionals get from the same type of sales. Let the powers that be hash out whether they get the money now or when they exhaust their eligibility. That may take some gradual pressure off of the dam that’s eventually going to burst.

    The next step would be to let the players use their NIL however the market allows. From doing commercials for an Athens used car dealership all the way to Nike commercials for the stars. It’s ridiculous that Jake Fromm’s family can’t capitalize on his popularity by having him make appearances and promote their pool business in Warner Robins. But a local butcher shop has Jake’s blessing (and the NCAA’s) to market his favorite hamburger as the “Frommburger”, as long as he’s not getting a cut. The notion of letting the market decide how much a student athlete can make off of their image not being “fair” to the women’s field hockey team is as antiquated as the current amateur model.

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  6. Doug

    Providing carte blanche Olympic NIL rights to student-athletes without considering the interests of the university is not fair nor equitable…

    What a coincidence that their concern for being “fair” and “equitable” kicks in as soon as someone starts talking about athletes making money that the universities can’t get a cut of. Awfully convenient, that.

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