The SEC, leaving no stone unturned when it comes to revenue streams:
First off, good for the schools. Nothing at all wrong with making a buck off your product. It’s America.
That being said, it’s also another example of how quaint those of you who keep insisting nothing’s really changed in college football over the past quarter century come off sounding. The reality is that the sport is immersed in commercial exploitation to a degree nobody contemplated years ago. To pretend that the players are somehow uniquely immune from that is an interesting form of denial.